Yahoo! Is Not A Search Engine, Never Wants, And Doesn’t Want To Be
Writing by Nick Stamoulis on Tuesday, June 9, 2009 Leave a comment
An interesting article at Marketing Pilgrim quotes Carol Bartz saying search isn’t Yahoo!s biggest feature. But who said it was?
Specifically, she said this:
[Yahoo is more than just search.] We have a much bigger job than this narrow area.
Then Jordan McCollum quotes Danny Sullivan saying that Yahoo! is just trying to make it sound like they weren’t that interested in search in the first place by downplaying it. Possibly. But let’s remind them that Yahoo! didn’t start out as a search engine. It started out as a directory and only later acquired Inktomi along with its search engine functionality.
The fact that Yahoo! purchased a search engine is evidence enough that they were interested in search. But Bartz is correct. Yahoo! is and always has been about more than search. Maybe that’s why they haven’t managed to offer Google any real competition in that area. They don’t specialize in it enough to give it a serious try. Maybe we were wrong to have expected them to.
Leave a comment Category: Search Engines
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