What SEO Actions Deliver Traffic?

Writing by Nick Stamoulis Tweet

Do you know how your website attracts traffic? There isn’t just one thing. There are many things that can drive traffic to your website. But let’s write off anything that isn’t search engine optimization related. What SEO tasks can you perform that actually drive traffic to your website?

Content is the first and obvious response. But what exactly is content? Photos are content, right? Do photos deliver traffic? They can – if they are optimized.

OK, let’s move a little closer to the basics.

Keywords. Do keywords deliver traffic? No. Not by themselves. Keywords only deliver traffic if they are utilized properly.

What really delivers traffic are three things:

• Well-written optimized content that achieves search engine rankings.
• Inbound links with the right anchor text and call to action
• Keyword-rich titles

First off, content is your bag of tricks. Your content must be well written and optimized. If that is the case then you’ll attract traffic. Beyond content, however, you need inbound links. Without links you’ll never see traffic. Finally, titles. Titles are the most important content element on your page. A well-written highly optimized page title can do more to attract traffic than anything else.