Google Analytics And Google AdWords Integration Makes Conversion Tracking Easier
Writing by Nick Stamoulis on Friday, June 19, 2009 Leave a comment
Call me a Google apologist, but the company just keeps making itself better. The latest Google improvement? Google Analytics Goals and Google AdWords integration.
Seriously, what can you do with this? Well, let’s see. You set a goal in Google Analytics and import that goal into Google AdWords then track how well you meet your goal. Want something more specific? Sure. Here’s an example.
You sell widgets (original, huh?). You set a goal that you want to sell 10% more widgets in July than you did last July. You’ve been tracking your online sales for three years now so the data is there. Now, import your goal settings into Google AdWords and start tracking your progress. Simple.
At the expense of oversimplifying, that’s it in a nutshell. Before, you had to insert code onto your pages just for the conversion tracking. That was in addition to your Google Analytics. Now, you just need the Google Analytics code and that’s it. If you know how time consuming it can be to install a few lines of code onto every page of your website then you can apprciate this change.
And one more simple tool to help you out – get step-by-step instructions on the integration process.
What’s this got to do with search engine optimization? Nothing, but I thought it was pretty cool.
Now go ahead. Call me a Google apologist.
Leave a comment Category: Search Marketing
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