SEO Is About More Than Keywords

Writing by Nick Stamoulis on Monday, June 22, 2009 Comments (2)

Increasingly, SEO is becoming more about the quality of content and not just quantity of keywords. At one point in the past, your content could have been total smack and you could have achieved great search engine rankings by using keywords correctly. That’s a lot harder today these days. Sure, in some cases you can still get away with keyword spamming, but in general it’s not a good idea to even try.

The search engines have become a lot more sophisticated. Google, in particular, analyzes much more than keyword quantities. During the migration of Google’s rise to power, we’ve seen emphasis on keyword densities move to keyword placement for on-page optimization elements and from number of links off-site to link quality and relevance. While Google still emphasizes link relevance and quality to some degree, even those factors are beginning to lose effectiveness. Google is constantly tweaking its algorithms to keep SEOs on our toes.

Now we’re seeing traffic factors much more important. Time on site, bounce rates, traffic patterns in terms of quantity and even traffic sources can effect your search engine rankings.

Going forward, anyone who wants to rank well in the search engines will have to spend considerable time keeping up with changes at the search engines that effect how your sites are perceived, indexed, and ranked. Otherwise, you could see your pages fall in the rankings in a heartbeat.

Comments (2) Category: SEO

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2 Comments

Comment by Souman

Made Tuesday, 28 of July , 2009 at 7:11 am

Hi,

I am Souman An SEO. After on page optimization and link building my site is not doing well can you suggest me why is this so? The site has sufficient content.

Is there any other method except paid link or pay per click to promote an website.

Thanks & Best Regards
Souman

Comment by Nick Stamoulis

Made Tuesday, 28 of July , 2009 at 8:07 am

Hi Souman,

Thanks for reaching out to me. Website rankings require much more than just onsite optimization. You have to be marketing your website in all corners of the internet. this includes social media, online PR and much more. Proactively branding your business online using all the tools and waiting patiently will allow for great results.

best of luck!