Optimizing Your Internal Link Structure

Writing by Nick Stamoulis on Tuesday, June 23, 2009 Comments (2)

Most of us consider optimization of links to be mostly about inbound links. While inbound links are important, they aren’t the only links that are important. You also need to optimize your internal links to prevent broken links, good traffic flow, and PR flow.

PR = PageRank, for the uninitiated.

Now, I’m not necessarily talking about your navigational menu, although that’s a good place to start. You want your links to be good, solid hypertext links, not dynamic links. For instance, those snazzy little drop-down menus on your nav bar? They don’t really help you. Sure, they look cool, but for search engine optimization purposes they are hurting you because they just won’t get crawled.

So step 1 of your link optimization strategy should be crawlability. Any links that don’t get crawled are a big ding in your search engine armor.

Also, be sure to use the proper anchor text for your internal links. That means using keywords that are appropriate for the linking page. And title attributes for your links can increase your optimization efforts as well.

When it comes to on-page optimization, don’t forget your internal links!

Comments (2) Category: Link Building

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2 Comments

Comment by Michael Persson

Made Wednesday, 24 of June , 2009 at 5:54 am

Well this is a good start and neccessary for a good indexing in the search engines.

There are several trix to also make the site for the search engines better indexed. You are aware of nofollow, which is a tricky option to add on most inside pages that has lower relevance to the cpurpose of the site, to not have them link back to index page can somehow make your PR get higher… I dont practice this as i make websites for the Clients to find all information for a search but if you are a marketeer for Online business, it can be useful to try.

Comment by Nick Stamoulis

Made Wednesday, 24 of June , 2009 at 8:08 am

@Michael Persson – Thanks for reading, very good point!