Facebook Offers Users Another Chance To Rank For Their Keywords
Writing by Nick Stamoulis on Saturday, June 27, 2009 Leave a comment
Facebook announced on its blog recently that there is a new beta of its Publisher feature that allows Facebook users an opportunity to share their updates with anyone anywhere in the world. In real time.
This is a change in the way that Facebook has operated in the past. Firstly, status updates have always been in real time, but by making them available to anyone – on or off of Facebook – they are now in direct competition with Twitter. Or will be when this feature moves out of beta.
Secondly, if the status updates are visible to anyone off of Facebook then there has to be some kind of search engine optimization implications involved. How will people off of Facebook see the status updates? Facebook’s blog doesn’t say, but my guess is there are two ways this can happen:
- Facebook will become searchable by non-Facebook users with an application developed by Facebook and those searchers will be able to see status updates based on keyword searches and the privacy settings of the updaters.
- The second way this could be possible is if those status updates are subject to being crawled by the search engines and therefore capable of search rankings.
Either way, this is good news for Facebook users as it will open doors to marketing to non-Facebook users and expand their Facebook opportunities as well. I hope there will be clear search engine ranking implications.
Leave a comment Category: Social & Viral Marketing
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