Link Building Techniques That Are Search Engine Approved

Writing by Nick Stamoulis on Monday, June 29, 2009 Leave a comment

OK, I’m playing fast and loose with the word “approved”, but I think you’ll find these link building methods pretty sound. Not all SEOs agree with these techniques, but I do. They are not “blackhat” by any stretch. They will build you good, solid links, but they each do require a time commitment and a budget. However, all things considered, they are less expensive than the most popular link building methods – so I guess you could say that’s a positive.

I am going to talk about 3 types of relevant link building but, I highly recommend that a blended approach is taken to build trust over a period of time. This chart explains the approach better:

It’s not original. I’ve discussed all of these methods before. But this blog post by Michael Martinez is what prompted today’s post. I can’t vouch for the Fantomaster service he reviews here in this article, but I can vouch for the three link building methods as proven. Here they are in reverse order:

Article Distribution – You don’t necessarily need a subscription service to succeed at article marketing. But articles do build good, solid links. If you can write and submit 10 articles a day, more power to you. If you can only do 5 a day then that’s OK too. The important thing is that you write and submit articles as often as you can. Articles build links, period.

Read other posts about article marketing:

• Cool Ideas For Building Links
• Traffic, Links, And Article Sandwiches
• How To Get Quick Backlinks And Create A Buzz

Blogging – Yes, blogging builds links. But the way it is taught by most gurus, you wouldn’t think so. That’s why most people only use one blog, and don’t do that very consistently. Nevertheless, multiple blogs building links to one site can help that site tremendously over time. You can build good, solid links from multiple blogs. But take this to heart: Put all of your blogs on different IP blocks (ie completely different web hosts) and build links to your website from each of them. You’ll get a real good solid link base.

Read other posts about blogging:

• Is Your Blog Called “Fluffy”?
• How Blog Comments Help You SEO Your Website
• Linkbaiting: When Should You Do It?

Microsites – Microsites are, for some reason, quite controversial. Not all SEOs like them. They aren’t, however, “spammy” as some SEOs will accuse them of being, especially if you do them correctly. And they can build you some good quality links.

Read more posts about Microsites:

• Tracking For Adobe Flash Video (just a taste)
• Develop Microsites As A Part Of Your SEO Strategy
• Viral Marketing Through Microsites

I don’t endorse all forms of linkbuilding, but I do use – and encourage others to use – these three methods. They work. They’re acceptable from a search engine perspective. And they’re ethical.

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