Optimizing Your Internal Link Structure
Most of us consider optimization of links to be mostly about inbound links. While inbound links are important, they aren't the only links that are important. You also need to optimize your internal links to prevent broken links, good traffic flow, and PR flow. PR = PageRank, for the uninitiated. Now, I'm not necessarily talking about your navigational menu, although that's a good place to start. You want your links to be good, solid hypertext links, not dynamic links. For instance, those snazzy little drop-down menus on your nav bar? They don't really help you. Sure, they look cool, but for search engine optimization purposes they are hurting you because they just won't get crawled. So step 1 of your link optimization strategy should be crawlability. Any links CLICK HERE TO READ MORE...
3 Prongs To Your SEO Tuning Fork
When it comes to search engine optimization, it used to be about 2 things: Keywords and Links. Well, there's really a lot more to it today than there used to be, but in some fashion SEO can be boiled down - as can Internet marketing - to 3 things. We can call them the 3 prongs to your SEO tuning fork. What are those prongs? Glad you asked. Keywords Links Traffic Keywords are the basic currency of search engine marketing. You don't have to count out strict density patterns. But how you manage your keywords - placement, quantity, the specific phrase you choose, etc. - determines how well you have optimized your on-page content and even, to some degree, your off-page content. If keywords are the currency of search engine marketing, CLICK HERE TO READ MORE...
SEO Is About More Than Keywords
Increasingly, SEO is becoming more about the quality of content and not just quantity of keywords. At one point in the past, your content could have been total smack and you could have achieved great search engine rankings by using keywords correctly. That's a lot harder today these days. Sure, in some cases you can still get away with keyword spamming, but in general it's not a good idea to even try. The search engines have become a lot more sophisticated. Google, in particular, analyzes much more than keyword quantities. During the migration of Google's rise to power, we've seen emphasis on keyword densities move to keyword placement for on-page optimization elements and from number of links off-site to link quality and relevance. While Google still CLICK HERE TO READ MORE...
Will HTML 5 Make SEO Easier?
I've been reviewing notes for HTML 5, the 5th generation of major changes to the Web's standard programming language. It doesn't look to be a complete overhaul, but there are some changes that appear to be for the better. Currently still in development, under W3C committee, HTML 5 is still a work in progress, but I find the following elements to be very welcoming from a search engine optimization perspective: Section tag instead of Div tags to divide a web page into sections Header and footer tags Nav tag for navigational menus Article tag No alt tags for defining images Video and audio tags I think HTML 5 will be easier to learn for most people than HTML 4 is. I also think it could have some impactful SEO implications. The audio CLICK HERE TO READ MORE...
Google Crawls Flash Files Even Better Now
It has been some time since Google announced that it can crawl and index Flash files. Even then, the capability was very limited. The search engine has recently expanded on that ability, however. From the Webmaster Central Blog: * Index textual content displayed as a user interacts with the file. We click buttons and enter input, just like a user would. * Discover links within Flash files. * Load external resources and associate the content with the parent file. * Support common JavaScript techniques for embedding Flash, such as SWFObject and SWFObject2. * Index sites scripted with AS1 and AS2, even if the ActionScript is obfuscated. Update on June 19, CLICK HERE TO READ MORE...
Can Spam Comments Kill Your Search Engine Rankings?
I'm not sure what to make of this one. But it seems that some spam comments did have a negative effect on one guy's search engine rankings. I'll tell you why I think that is in just a moment. But for now, here's a little snippet from Chris Crum's article: Breaking out some Google Analytics data, Baxter shows us that one of his most popular keywords for driving traffic to his site had him ranking high in a search for that keyword until a few spammy comments about things like "hairy asian men naked," "nude female superheroes," and "large nipple galleries" were left on the page. Shortly after that, the page fell out of the rankings, but was re-included within 24 hours once the comments CLICK HERE TO READ MORE...
Google Analytics Gets A Great New Look!
If you've never used Google Analytics then you're missing out. It's free and that's a good selling point, but it's also one of the best metrics tools on the planet. It's certainly better than anything else out there in the free (or even paid) category of tracking products. And if you've been to the Google Analytics site but decided it wasn't for you because you couldn't find any of the helpful information, that has changed. They've changed the way they look. Obviously, the new face is meant to make Google Analytics easier to work with for new users. If you are a veteran user then you likely sign up through your Personalized Google account. If not then you may see the face. CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
