Can Anchor Text Be A Call To Action?
Do you know the difference between anchor text and a call to action? A call to action is any phrase that you use on your website or blog to get a user to do something. You can ask for a sale, a newsletter subscription, or just simply say "click here". That's a call to action. Anchor text is using keywords within a hypertext link to assist the search engines in valuing that link for search marketing purposes. But can it serve as a call to action? The short answer is, yes. In fact, using anchor text as a call to action is a powerful linking technique because not only do you get the search engine marketing benefits that go with using the anchor text, but if the CLICK HERE TO READ MORE...
Google Analytics And Google AdWords Integration Makes Conversion Tracking Easier
Call me a Google apologist, but the company just keeps making itself better. The latest Google improvement? Google Analytics Goals and Google AdWords integration. Seriously, what can you do with this? Well, let's see. You set a goal in Google Analytics and import that goal into Google AdWords then track how well you meet your goal. Want something more specific? Sure. Here's an example. You sell widgets (original, huh?). You set a goal that you want to sell 10% more widgets in July than you did last July. You've been tracking your online sales for three years now so the data is there. Now, import your goal settings into Google AdWords and start tracking your progress. Simple. At the expense of oversimplifying, that's it in a CLICK HERE TO READ MORE...
Why Google Measures Bounce Rate By Keyword Phrase
Google has always been interested in bounce rates, primarily to let webmasters know how readers are responding to the content on their pages. But what Google Analytics reports as your bounce rate is not entirely accurate. Every page on your website is optimized for a number of keywords, not just one. Some of those are intentional and some are not. Just in the last 6 months or so Google has been tinkering with the way that it displays SERP snippets. In some cases the snippet is taken from your meta description, most often when the search query used matches your primary keyword for the page. But when a search query is for another keyword phrase the snippet is often quite different. Google will then use CLICK HERE TO READ MORE...
What’s More Important For Rankings, Bounce Rate Or Links?
I'm becoming more and more convinced every day that Google is diminishing importance on inbound links and increasing importance on visitor traffic patterns, particularly bounce rates. Google's complex ranking algorithms are constantly in flux. It's change or be changed. Why would visitor bounce rates be more important than inbound links? For several reasons. No. 1, inbound links have been gamed much too often and in too many sordid ways. Rising traffic patterns mean that a site is growing in popularity and is an indication that site visitors may be helping a website grow by sharing pages and information from that site with their friends. Since many website visitors are not webmasters and therefore not capable of providing links, they can still "vote" on the quality of a page CLICK HERE TO READ MORE...
Is PageRank Sculpting Effective And Will Google Kill The Nofollow Attribute?
Here's another interesting new angle on a product that may be a good one, but since I haven't used it I can't vouch for it. But the interesting thing about this article is a startling statistic: - nearly 15 billion links (~3% of all links) are using the nofollow attribute - over 11 billion of those were internal (73% of instances of nofollow) What's this mean? Most of the people using nofollow as an attribute are doing it for PageRank sculpting reasons. They're not selling links at all, which is the original reason Google introduced nofollow so that link sellers could sell links and not be penalized for selling PageRank. Instead, it's being used differently. Three quick questions: Does this mean link sellers are still selling PageRank? Is CLICK HERE TO READ MORE...
Is Your Blog Called “Fluffy”?
While scouring the Web looking for great content I have noticed that there are generally four levels of content. You could probably break down those levels into sub-levels within them, but for the sake of this blog post I'm not going to do that. I'm just going to keep it at four broad levels. Here are the content levels that I've seen across the board: Super Content - This is highly charged blog content, the type that you'll just about every day on any A-list blogger you'll find. Examples include Problogger, Copyblogger, and several others that are considered A-listers. This is the cream of the crop. Excellent Content That Builds Readers - This type of content isn't quite what you'd find on an A-list blog, but it's CLICK HERE TO READ MORE...
How Outbound Links Help You Build Authority
Matt Cutts on PageRank sculpting: A: I wouldn’t recommend closing comments in an attempt to “hoard” your PageRank. In the same way that Google trusts sites less when they link to spammy sites or bad neighborhoods, parts of our system encourage links to good sites. This blog post may be about PageRank sculpting, but it's really about something else: The value of outbound linking. Many site owners believe they should just link to themselves internally. That's not very smart, actually. Outbound linking really helps you in a number of ways. If done smartly, it can increase your PageRank Again, if done smartly, your human visitors will see you as someone who is an authority who is willing to link to other sites if they have value You'll be CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
