How To Change Your Address (For Google’s Sake)
One really cool tool that few people know about is Google's change of address tool. This is a tool you can use to notify Google that your website has changed addresses. You could just use your robots.txt or .htaccess file to redirect your old site to your new site, but that can often be sloppy. With the change of address tool you can do it through Webmaster Central much more easily. The downside is that it won't necessarily work for other search engines. You have to make sure that both your old address and your new address are verified in Google's Webmaster Central. After you've done that, log into Webmaster Central and choose your old site address. Go to Site Configuration and select Change of CLICK HERE TO READ MORE...
Cool Ideas For Building Links
When it comes to link building there are a lot of ideas floating around. Most of them you've probably heard of: Article marketing Directory submissions Link baiting Online publicity Social media marketing Give away a blog theme Throw a contest You get the picture. They're all over the place. And these ideas have been rehashed over and over again. But I've got 5 link building methods that I'll mention below that don't get mentioned very often and they are really cool and unique to implement. Try them out! Start a microblog - Seriously, I'm not talking about Twitter or Tumblr here. I'm talking about a standalone miniature blog. WordPress theme and all. For $10 a year you can build a little blog site, throw an article CLICK HERE TO READ MORE...
When To Shoot Your SEO
Copyblogger had a great post on when the right time is to kill your blog. It gave me a great idea. I'm not advocating murder here. I'm talking about your SEO campaigns. When should you put a bullet in their heads and just start over? Sometimes it isn't working and you know it isn't working. So what should you do? You know you should keep plugging away, but your current direction is all wrong. It's time to pull the plug. You just know it. Here is a list of times when it might be prudent to just pull the plug on your search engine optimization campaign and go back to the drawing board: You find yourself ranking for all the wrong keywords - I'm not talking about CLICK HERE TO READ MORE...
Boston SEO Training and Email Marketing Workshop Registration Information
On July 8, 2009, Boston area internet marketing firm, Brick Marketing will be hosting a one day SEO and email marketing workshop in conjunction with Constant Contact. The workshop will be located at Constant Contact’s headquarters located in Waltham, MA. The workshop will be split into two separate sessions. The morning session will run from 9AM – 12 Noon and will be focusing on “The Power of Email Marketing”. This portion of one day long work shop will be conducted by Zak Barron, the regional director for Constant Contact and will cover everything you need to know to start a proper email marketing campaign. Zak will teach all attendees the basics of opt-in email marketing and best practices to keep subscribers from hitting the CLICK HERE TO READ MORE...
What Would You Find In An Internet Marketing Textbook?
Veteran online marketer Seth Godin wrote a great blog post on textbooks. It got me thinking. If there was a college textbook on Internet marketing, how much of it would on the subject of search engine optimization? How much would discuss search engine marketing? My guess is very little. It's not that SEO and SEM aren't important. They are. But there is a lot of ground to cover with Internet marketing, items regard excellent content, website structure, etc. There are so many other topics that could be covered in a class as well. One could probably fill an entire college semester on SEO alone. But that wouldn't be advisable. A dedicated student would learn a lot more just by jumping in and doing it themselves. CLICK HERE TO READ MORE...
What SEO Actions Deliver Traffic?
Do you know how your website attracts traffic? There isn't just one thing. There are many things that can drive traffic to your website. But let's write off anything that isn't search engine optimization related. What SEO tasks can you perform that actually drive traffic to your website? Content is the first and obvious response. But what exactly is content? Photos are content, right? Do photos deliver traffic? They can - if they are optimized. OK, let's move a little closer to the basics. Keywords. Do keywords deliver traffic? No. Not by themselves. Keywords only deliver traffic if they are utilized properly. What really delivers traffic are three things: Well-written optimized content that achieves search engine rankings. Inbound links with the right anchor text and call to action Keyword-rich CLICK HERE TO READ MORE...
Is SEO Really Enough?
If the Internet didn't exist and you found a way to drive thousands of people to your brick and mortar store in one day without spending a dime and you knew that way would work every time you did it, would you take advantage of that opportunity? Who wouldn't, right? Well, that's essentially what search engine optimization is. Do it yourself and it doesn't cost a dime. The only commitment is the time it takes to optimize your website properly. Otherwise, there's no expense. And the traffic is targeted traffic. Do it well enough and you'll get a lot of targeted traffic. Why wouldn't you do that for your business? There are a lot of reasons to perform on site optimization for your website. I can't think CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
