Using Anchor Text As Call To Action
This morning we talked about anchor text and how to choose the right keywords. But anchor text is more than just keywords in a link. Anchor text is also a call to action. You want the user to click the link, right? Don't assume that just because you put a link in your text that it will be clicked. Not all links are clicked. There are number of factors that into whether or not a link is clicked. Link placement within the text Number of competing links Number of links on the page The text within the link anchor text Promise of benefit at the other end If you have too many links on the page then you rest assured that not all of them will be clicked. Most people CLICK HERE TO READ MORE...
Has Google Doomed Prospects For Small Businesses?
To hear Aaron Wall tell it, small businesses don't have a fighting chance on the Web. Funny he should say it like that. Here's one of the most famous search engine optimization experts online - heck, he practically wrote the book on SEO (or something like that) - and he's calling himself an "humble web business." He's talking like he thinks he's one of the small fish. Isn't he the one that has the big companies paying him to do their SEO? I don't know. Maybe he his humble. But he's right about one thing. Google likes the big guys and their money. There's no doubt about that. But I'm still convinced that even the small business owner has a better chance at a level CLICK HERE TO READ MORE...
Which Keywords Make The Best Anchor Text?
So you know you need anchor text and you know how to create links with anchor text. But how do you know which keywords to use for your anchor text as part of your on site optimization strategy? There's really no hard and fast rule. But I can give you some things to think about. No. 1, if you think about your anchor text as a call to action, it's a little easier. But the problem with using every link as a call to action is that you don't always use the best keyword for the situation. However, if you get the click-through then it's worth it, right? Different links server different purposes. For instance, an affiliate link has a different reason for being than a link from CLICK HERE TO READ MORE...
Is Your SEO A Bad Guy?
You've heard the derogatories: Blackhat, Scumbag, SEO. In some people's eyes they are all the same thing. But are they? Let's face it. Mike McDonald has a point. SEOs are manipulators. But is that really a bad thing? I do agree with his conclusion in the end. It's not certain that Google would penalize a high profile search engine optimization expert, or any SEO, for promoting a product that happened to have resulted in a lot of inbound links for the SEO or his sponsor. It's not certain they wouldn't either. But when it comes to paid links, well, if you get caught paying cash for those then Google will nab you. We know that for certain. But, here's the pickle. Only if you get CLICK HERE TO READ MORE...
How Facebook Will Be Good SEO (For A Few)
If you have 1,000 fans on your Facebook profile and your profile was active before May 1, 2009 you might see a boost in your Facebook profile page in the search engines real soon. As Greg Sterling reports on his blog Screenwerk, the social networking leader is planning to turn some of those dynamic profile URLs into static URLs for the user's own name. Did you catch the hitch? You had to have been active on Facebook prior to May 1, 2009 and have 1,000 or more fans. Well, that pretty much cuts out the small businesses, right? But if you are big enough to have 1,000 fans then I'm betting that your Facebook profile is about to get a big boost in the CLICK HERE TO READ MORE...
How Much Anchor Text Do You Need?
When it comes to link anchor text it is best to use it in moderation. One of the corollaries of link building is what we call link diversity. It's the idea that you want your links coming from a variety of sources, but also you want them to use a variety of anchor text. The search engines, particularly Google, call it natural link building. The idea is to produce an effect that looks natural. In other words, if you left the link building to its own devices, would people you have no control or sway over link to you naturally the way that you are trying to do it, using the same kind of anchor text and the same page sources? It is really difficult to "look CLICK HERE TO READ MORE...
Yahoo! Is Not A Search Engine, Never Wants, And Doesn’t Want To Be
An interesting article at Marketing Pilgrim quotes Carol Bartz saying search isn't Yahoo!s biggest feature. But who said it was? Specifically, she said this: [Yahoo is more than just search.] We have a much bigger job than this narrow area. Then Jordan McCollum quotes Danny Sullivan saying that Yahoo! is just trying to make it sound like they weren't that interested in search in the first place by downplaying it. Possibly. But let's remind them that Yahoo! didn't start out as a search engine. It started out as a directory and only later acquired Inktomi along with its search engine functionality. The fact that Yahoo! purchased a search engine is evidence enough that they were interested in search. But Bartz is correct. Yahoo! is and CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
