How Do You Modify Your Keywords?
Keyword modification is a useful concept if you plan to make the maximum use of your keyword management for SEO. The key to modifying your keywords properly is to take your primary keyword and use it in its multiple variations. For instance, if your primary keyword is "ski vacation", there are a number of ways that you can utilize this phrase other than using that specific phrase as it is. You can pluralize it (ski vacations), turn it into a verb (ski vacationing, or vacation skiing), or split it up with words in between (ski while on vacation). Keyword modification, however, is not just simply using the modified phrases on the same page with your primary keyword and there is more to it than simply CLICK HERE TO READ MORE...
Is Bing Positioning Itself To Corner The Market On Corporate Networks?
An interesting blog post on the Bing blog yesterday has some pretty interesting things to say about video search in particular and search technology in general. First, Bing's approach to indexing videos is unique and very well. I like the Smart Motion Previews feature and if you haven't played around with it I'd recommend that you conduct a couple of videos searches and preview the videos. The downside is that the videos run in thumbnail so you don't get a lot of detail, but the upside is it's a unique approach to allowing searchers an opportunity to preview a video before deciding to click the link and watch it. That's a very helpful feature and if Bing can assure searchers that clicking the CLICK HERE TO READ MORE...
How To Turn Fleeting Moments Into Timeless SEO Treasures
If you are a local business or non-profit agency that frequently sponsors events and you promote those on events on your website, what do you do with the web pages after the event has past? Do you take them down so that they are no longer publicly visible, leaving in the wake a 404 page or a dead end for search traffic? Or do you revise those pages to make good use of them after the event so that future searchers can benefit and increase your influence? If you answered B then you get a passing grade. If your approach is to take the page down and not replace it with anything then you need to get back to the drawing board. You are losing money CLICK HERE TO READ MORE...
Did Google Kill PageRank Sculpting?
An off-the-cuff remark by Matt Cutts at the SMX Advanced conference has some SEOs and webmasters up in arms. Is PageRank sculpting dead or is it alive and well? As you'll see from reading Rand Fishkin's post on the subject, he thinks it was a Google diversionary tactic that is going nowhere. Is Google just trying to, paraphrasing an unnamed celebrity SEO as quoted by Rand, dissuade new webmasters from attempting to sculpt their own PageRank? It's possible. But there is a third possibility that neither Rand nor the doomsayers have mentioned. Maybe this new algorithm change is in the planning stage and not yet implemented and Matt Cutts just opened his mouth too soon. Perhaps that is CLICK HERE TO READ MORE...
How Often Do You Review Your Keywords?
Search engine optimization is a constant process. It never ends. And only has a beginning because, well, don't all things have beginnings? Sarcasm aside, you know you need keywords and you know you should employ them intelligently, but do you know that you should review your keywords from time to time to see which ones are the most effective? Search patterns change. Search behavior changes. What is popular today may not be popular tomorrow, next week, or next year. That's why it is important to monitor your referrer logs and see what it is that people are searching for to find your website. You should also monitor search trends in your niche and see what it is searchers are looking for right now. But how often? I'd CLICK HERE TO READ MORE...
Bada-Bing! Bada-Bing!
MSN Live's new search face Bing finally announced its launch and it seems to be the big buzz this week. My initial impression was that it looked a lot like MSN Live. Not much changed. But upon conducting a few searches I've noticed that there actually is quite a big change. The results seem to be far superior than they have been in the past. That makes me wonder if Microsoft's relationship with Powerset is the driving force behind the new changes or if there more to it than mere search technology. Personally, I believe Microsoft realized it was losing the PR war. I think they realized it was time to rebrand their search engine or forever be relegated to third place. Of course, CLICK HERE TO READ MORE...
The Difficulty In Ranking Well
There are few guarantees in life. Search engine optimization is one of them. Try as you might, you'll hardly find any consistency in the way the search engines rank web pages. That makes it rather difficult to predict how they will react to yours. But what makes it so difficult? A number of factors, actually. For starters, every search engine have their own ranking criteria. Some place undue importance on meta tags while others don't consider them at all. Some consider keyword placement in the URL while others don't. Some are based largely on link relevance and quality while others emphasize on-page optimization methods more. It's a mixed bag of nuts. To top it off, each search engine consider a large bevy of ranking factors for every CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
