SEO Racetrack: How To Slingshot Your Way Around Your Competition
In auto racing there is a concept called slingshotting where you follow the lead driver until you are ready to make your pass. If you watch NASCAR or Formula 1 racing, you'll see this happen often. The following auto "hides" behind the lead vehicle just close enough to catch the pocket of air created by the wind sheer factor. The lead vehicle catches the wind and therefore has the most resistance. But when its time to make a pass, the following automobile can swish into its follow lane, accelerate and use the leverage created from the lead vehicle's wind resistance to propel itself forward. Crafty auto racers can pull out last minute victories in a heartbeat. So how does this apply to search engine optimization? You CLICK HERE TO READ MORE...
Using MSNs Search Funnels For Better Optimization
MSN (or soon to be known BING) has been making a small comeback lately. The company once thought of as a joke (and still are by many) in the search space is actually making itself more competitive. They may never be true competitor with Google, but one tool that I find to be very promising is the Search Funnel tool. With search funnels you can see which search queries people follow up initial search queries with. This is very helpful. If you are building a poetry site, for instance, you can type the word "poetry" into MSNs search funnel tool and see which queries people follow up a search for poetry with. You'll see that 9.48% of the searchers search for "poems" after searching CLICK HERE TO READ MORE...
Register Today for MarketingProfs Internet Marketing Conference
On June 8th – 9th MarketingProfs is holding a business to business forum for business professionals and business owners looking to sharpen and strengthen their internet marketing and SEO skills. Located at the Renaissance Boston Waterfront Hotel registrants can listen to keynote presentations by internet marketing industry leaders. Over the years the internet has transformed the way businesses interact and find new customers and clients. With advancements in online communication moving at lightning speed many business professionals find themselves needing a helping hand with SEO and online marketing. MarketingProfs business-to-business forum 2009 has workshops on how to effectively pull your SEO in house, to social media and even email marketing to help you and your with all online marketing needs. Search Engine Optimization CLICK HERE TO READ MORE...
How To Reach All Three Types Of Searchers In One Page Of Content
If you weren't aware of search taxonomy then you should probably read this article by WebProNews and follow the links to the other great articles it references. It's good reading. But I have just a few thoughts on the three types of search queries and how you can reach the different types searchers using those queries. So what are the three types of searches? The article defines them as such: Navigation - The user is looking for a specific site. Informational - The searcher is looking for specific information without regard to site specificity. Transactional - The searcher is looking to conduct a specific type of transaction (e.g. buy something, sign up for a newsletter, etc.) Which Type Of Search Is Most Popular (And CLICK HERE TO READ MORE...







