A Simple Way To Increase Page Views

Writing by Nick Stamoulis

I'm going to share a very basic, simple way to increase page views. It doesn't involve adding new pages to your website or rewriting content. All you really need to do is add one element on each of your web pages that will get people to click over more and visit your other pages. You can hard code this element in HTML or provide a widget. Either way and you can increase your page views. There are two ways that are very effective in doing this and which one you use depends on what you want to accomplish, but here they are: Popular pages method - With the popular pages method you highlight your most popular content on each page of your website. A version of this CLICK HERE TO READ MORE...

How Latency May Affect Your Web Rankings

Writing by Nick Stamoulis

Bill Slawski often has unique insights into search engine ranking behavior based on patent filings. I enjoy reading his blog often. Yesterday he wrote about page load time and a Yahoo! patent filing. It's a very interesting read. I've known for some time that search engines, particularly Google, have looked at page load time when determining where a page should rank in the index. But it's not as simple as slow load-rank low, fast load-rank high. There are other factors to consider. For instance, if page load time is the only negative that a website registers and it gets high marks or very high marks in everything else then it could still conceivably rank very high for its search terms, even No. 1. Nevertheless, the CLICK HERE TO READ MORE...

Content Or SEO? Who Wins the Battle?

Writing by Nick Stamoulis

You've likely heard the arguments before. Content vs. SEO. On the one hand, you need to rank well in the search engines if you want to get traffic to your website. But on the other hand, if you focus too heavily on on site search engine optimization and you don't write your content for your human site visitors, the people who do show up might end up leaving without making a purchase. Canned content is no fun to read. The "content is king" crowd argue that content for your human readers is more important. I agree. It really is. But does that mean you shouldn't optimize your website? And the SEO people put more emphasis on keywords and links. Personally, I say you can have both. There's CLICK HERE TO READ MORE...

Is Citysearch Making a Big Mistake?

Writing by Nick Stamoulis

For years, the popular local search website Citysearch has offered free business listings to anyone with a business who wants to get more local exposure. Now, Matt McGee of Small Business Search Marketing has written a blog post suggesting that Citysearch has done away with free business listings. If so, is that a mistake? I understand the desire for businesses to want to make more money. Don't we all? But any business that acts as a directory or resource for others must understand two things about site visitor behavior: Users won't necessarily pay for something unless they can get a good feeling about you and learn to trust you Just because you exist doesn't mean they will visit you Citysearch has a solid reputation in the local CLICK HERE TO READ MORE...

Yahoo!, Microsoft and AOL: What’s Up With The Future?

Writing by Nick Stamoulis

The current news, the top news that everyone is talking about is two-fold. Yahoo! and Microsoft are close to a deal And Google sold its AOL shares You can see the news for yourself. But these two little tidbits beg the question, what's up with the future? Specifically, here's what mean. No. 1 first: Yahoo! and Microsoft If Yahoo! and Microsoft team up against Google, will it be a rival worth our attention? Google, of course, will still dominate, but Yahoo! and Microsoft together on the same team may actually create a more competitive atmosphere, which I think most of us would welcome. Would that mean more market share for the the underdogs. Will that mean less share for Google? So far, not many people have left Google for Bing, CLICK HERE TO READ MORE...

Can Natural Link Building Really Happen?

Writing by Nick Stamoulis

Darren Rowse of Problogger fame sent out this tweet this morning: for the record - I don't exchange links with anyone. I link to sites I think are useful to my readers and let link building look after itself That might work well for Darren, but what about the rest of us? Can we rely on link building to take care of itself? Naturally, natural link building for search engine optimization is preferable to trying to force a square peg into a round hole, but is it feasible to expect that thousands of other bloggers and website owners will link to you if you don't have a name brand like Problogger? Sure, name brands are cool and if you've got one that is popular then CLICK HERE TO READ MORE...

Are You an SEO Spammer?

Writing by Nick Stamoulis

Search engine optimization has a bad rep. Tell a group of people at a party what you do and one of them will no doubt accuse you of being a spammer. But there is a distinct difference between search engine optimization and spam. If the critics are correct then all of us are spammers. But I'm not willing to concede that just because you want your website to rank well in the search engines that you must be a spammer. Rather, I think smart business people, whether they are entrepreneurs looking for search engine optimization services or search engine optimization specialists trying to rank their empire of websites, will do everything they can to rank their websites well for the keywords they are targeting. It's just CLICK HERE TO READ MORE...

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