Comments on: Is Search The Right Channel For You? http://www.searchengineoptimizationjournal.com/2009/07/01/search-channel/ Search Engine Optimization Journal or the SEO Journal is an SEO Blog by SEO expert and Brick Marketing President, Nick Stamoulis. Thu, 11 Mar 2010 22:29:53 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Nick Stamoulis http://www.searchengineoptimizationjournal.com/2009/07/01/search-channel/comment-page-1/#comment-50724 Nick Stamoulis Thu, 02 Jul 2009 11:05:16 +0000 http://www.searchengineoptimizationjournal.com/?p=5367#comment-50724 @Paul Wylie - Thanks for the additional information regarding search engine marketing as a whole, I look forward to seeing the economy improve and these numbers increasing even more! :) @Paul Wylie – Thanks for the additional information regarding search engine marketing as a whole, I look forward to seeing the economy improve and these numbers increasing even more! :)

]]> By: Paul Wylie http://www.searchengineoptimizationjournal.com/2009/07/01/search-channel/comment-page-1/#comment-50625 Paul Wylie Thu, 02 Jul 2009 00:14:08 +0000 http://www.searchengineoptimizationjournal.com/?p=5367#comment-50625 As a small business owner in times of economic distress you owe to your company to take the time to make sure your company is standing on solid ground. While doing research for a blog post I uncovered some statistics that clearly show that search engine optimization (SEO) is the where marketers are changing their spending priorities. In 2009, marketers’ perceptions are in similar (but lower) proportions across the board. With the global economy faltering, and money in short supply, search marketing is often the tool that marketers rely on to attract new customers. In addition, SEO offers pluses over paid search—though its advantages must be built up over time, which some marketers have little of in today’s economy. Forty-eight percent of marketers said that search engine optimization (SEO) was the best method for generating conversions online. More than one-half of marketers with budgets over $1 million agreed. As a small business owner in times of economic distress you owe to your company to take the time to make sure your company is standing on solid ground.

While doing research for a blog post I uncovered some statistics that clearly show that search engine optimization (SEO) is the where marketers are changing their spending priorities.

In 2009, marketers’ perceptions are in similar (but lower) proportions across the board. With the global economy faltering, and money in short supply, search marketing is often the tool that marketers rely on to attract new customers.

In addition, SEO offers pluses over paid search—though its advantages must be built up over time, which some marketers have little of in today’s economy.

Forty-eight percent of marketers said that search engine optimization (SEO) was the best method for generating conversions online. More than one-half of marketers with budgets over $1 million agreed.

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