Comments on: Why SEO Is NOT The Same Thing as Sales

By: Nick Stamoulis

Nick Stamoulis — Tue, 07 Jul 2009 11:13:03 +0000

@Tom Zoethout – Exactly SEO and PPC Landing Page Optimization are different areas that do require a different sales approach…thanks for your comment!

By: Tom Zoethout

Tom Zoethout — Tue, 07 Jul 2009 08:27:05 +0000

I agree with Nick. We are based in The Netherlands. Here the ‘Landing page technique as SalesPage’ is quit new. You can drive traffic to that specific salespage, but mostly the argument to get to that salespage are the previous pages.

Those pages are focused on various ways in which your potential client is describing his/her problem. When they recognize their problem, they feel more comfortable to go ahead. So in this matter the landingpage is no salespage.

Looking at Adwords, it is mostly a salepage, to get max conversion on the marketing dollar! So a complete different approach.

Tom

By: Iphone 3g External Battery

Iphone 3g External Battery — Mon, 06 Jul 2009 10:38:27 +0000

I agree with Nick, that SEO and sales are not same but one affects the other. I feel SEO actually helps driving relevant content to the pages and its the page content, design and so many factors involved which leads to sales. SO SEO is not sales. Its effort can lead to more sales.

By: Nick Stamoulis

Nick Stamoulis — Sun, 05 Jul 2009 00:31:38 +0000

@Lisa Tiyamiyu – This is very true having a combo of sales (user focus) and SEO efforts is a must!

By: Lisa Tiyamiyu

Lisa Tiyamiyu — Sat, 04 Jul 2009 15:55:42 +0000

I agree that the 2 are separate and it’s important to understand that. But it’s equally important to understand very well how they complement each other and how to balance the related activities. Otherwise it can happen that SEO traffic is driven to pages that are not optimised for conversion. Or the opposite, optimising the pages for conversion makes it harder to drive traffic to them. So the key is to bring the both together.

By: Nick Stamoulis

Nick Stamoulis — Fri, 03 Jul 2009 12:36:28 +0000

@James Stratford – Thanks for your comment and reading…it is amazing how many people actually miss this key factor!

By: James Stratford

James Stratford — Fri, 03 Jul 2009 04:25:21 +0000

That’s very easy for people to miss since many teach that if you get the traffic you’ll earn money. But the secret is as you said, “create a great landing page content”. It’s a little out of context, but essentially it will increase the conversion rate. SEO is important and when the landing page is optimized for it with good copy the conversion rate will be higher and the sales will be generated.

This was a good article that is well written, short and concise. Thanks!