How Important Is Keyword Research?

Writing by Nick Stamoulis on Tuesday, July 7, 2009 Comments (2)

The more I perform search engine optimization tasks for myself and my clients the more I realize just how important keyword research is. It is so important that I wouldn’t think of doing anything online until I have performed thorough keyword research and I’m satisfied that after having done this step of the process that I can settle on a particular niche or sub-niche based on my findings. Just to be clear, I wouldn’t go any further into the marketing process until I was sure that I had done enough keyword research.

Whether you are going to use your research for search engine optimization or pay per click advertising campaign, it is a vital step in the process. Even if you are conducting social media marketing, keyword research can be helpful. You don’t want to leave it out.

Here are some of the things that keyword research can help you make decisions on before you even start your marketing:

The specific niche you want to serve

Are there any lucrative sub-niches within your niche?

What the most powerful and profitable keywords within your niche are

What keywords your competitors are focusing on

Keyword trending over periods of time

You can identify keywords that are not useful to you at all

Potential negative keywords for use in PPC

How much you can expect to spend on your marketing efforts with the keywords you are planning to target

Which keywords can easily be placed into groups for more effective management

As you can see, identifying the right keywords is very important – and, I might add, profitable. This step of the marketing process is so important that I wouldn’t even think about marketing online until I’ve done it to satisfaction.

Comments (2) Category: Keyword Research

Read similar posts in Keyword Research

2 Comments

Comment by J P

Made Wednesday, 12 of August , 2009 at 8:25 pm

how do you feel about the old brick and mortar co. who needs a website by now but has a product with very common words that may not register as a niche on your scale. Is there a way to optimize these sites as well? Thanks

Comment by Nick Stamoulis

Made Thursday, 13 of August , 2009 at 5:40 am

Hi J P – Thanks for reading and your comment. I would say yes, there is always to find niche, relevant keyword phrases that visitors are searching for even for highly competitive industries…