The Best Reputation Management Tool Ever

Writing by Nick Stamoulis Tweet

One thing is certain: Online reputation management is the most important thing in the world – today and always. The more people who migrate online, for business or pleasure, the more important it will become. People somehow feel a sense of power when they are anonymous and the Web makes it easy to post anything you want anonymously. Your business and your reputation could be at stake.

So what’s the most important reputation management tool you can have? Is it Google Alerts? Trackur? Twitter? Or something else?

Actually, the best search engine reputation management tool in the world is your domain name. If you haven’t secured your own name yet then you’d better to it. Especially if you have a common name. Now is the time to secure your name as a domain name and take advantage of the best online reputation management that money can buy.

Here are the benefits to owning your name as a domain name:

• With Google, URLs are very important and if you do moderately good SEO, in time your URL can rank No. 1 for the name spelled out in it.
• If anyone targets your name in a negative reputation management campaign and you’ve been blogging on that domain then they’ll have a steeper hill to climb.
• You can brand yourself positively.
• Your name as domain name can also secure you greater leverage in your business as you’ll not just have one website, but two.
• If you have a common name, you can distinguish yourself from others with the same name.

There are many more benefits to owning your name as domain name, but online reputation management is the primary reason. You can link to all of your social media profiles from your domain and include the rel=”me” tag to increase your search engine presence. If you have enough profiles and a big enough presence online then you can capture all the right spots for your name and make it very difficult for any negative results to appear. If they do appear, you’ll have plenty of firepower to use to combat it.