Hey great idea. Actually as a professionally trained marketer, with both educational and years of training and experience, I have sometimes thought this is not a bad idea. Afterall, marketers really shape the success of companies. So if the CFO needs to be regulated and all he does is count the money, why not the CMO who makes the money?

BUT…I have seen some great marketers who are not professionally trained so we would lose what they bring to the table. Tough trade-off. In the end, people should do their due diligence, after all hiring a marketer should be one of the most important decisions a company makes. Sadly, when it comes to online marketing few know what to look for…maybe there is an industry unto itself in the search field. Helping companies hire the right people…but unfortunately they are their own worst enemies because they usually base their decision on cost, not outcome.