BingTweets: What A Clever Idea

Writing by Nick Stamoulis Tweet

Google and Ask took to the TV, Bing is headed straight for Web 2.0 Nirvana with BingTweets!

A partnership between Microsoft and Federated Media fuses the search results page of Bing and what’s hot on Twitter. It’s a pretty cool website, I might say, and a very clever marketing ploy on the part of Microsoft. This is probably the best marketing idea Microsoft has ever come up with and it makes you wonder why Yahoo! or Google didn’t think of it first.

Well, we know why Yahoo! didn’t. Nothing innovative has come from out of those heads for at least nine years. And Google is too busy enjoying its lead role in search to care about being innovative. That leaves the innovative ideas to other players such as a company will billions of dollars in assets, but no backbone in the search or Web 2.0 space that it so covets dominating. Jealousy can do wonderful things for innovation, can’t it?

If you haven’t visited BingTweets yet then I highly recommend it. It’s hardly real-time search, but it’s a darn sight better than anything I’ve seen in a while.