Want An SEO Apple?

Writing by Nick Stamoulis Tweet

What’s at the center of every apple? A core.

And what’s in the core? Seeds. It’s usually not a good idea to eat them.

When you perform SEO, what’s at the center of your strategy? Your tactics? Your plan? What’s your core?

The core of every SEO plan should be your business goals. Your seeds are your dreams. What do you want? From that springs all life. Your long term optimization plan must begin with a dream and flow into a business plan. From your business plan your SEO strategy and other marketing strategies should flow.

All of this comes from the back of my brain where philosophy lurks. There is a beginning, an end, and usually a middle. When you get started doing your on site optimization, you should be thinking about your dreams and your plan. Anything that propels you further in their direction is good; if it takes you away from your core then it’s not good. So what’s at the core of your SEO apple?