Is Ongoing SEO Necessary?
Here's a question that new webmasters and business owners new to search engine optimization might ask. Do you really have to continue doing search engine optimization over and over again every month, week, day? The answer is the proverbial "it depends." Do you want to rank for your keywords or not? I would caution anyone against re-doing the search engine optimization on their website too many times. If you do it right the first time then your on-page search engine optimization should be fine. I would say that you need to spend some extra time and attention early on making sure your on-page search engine optimization is good. After that, it's all off page and, yes, that should be an ongoing activity. But what if you achieve No. CLICK HERE TO READ MORE...
Why SEO Will Pretty Much Always Be The Same
Yesterday we discussed Rand Fishkin's video about the future of search engine optimization and made some notes on it ourselves. But the big question - and the big comment made by Rand - was this: Search at its core won't change. But why? I think there are some fundamental reasons why we can expect search to remain pretty constant for a number of years ahead. The first reason being who built the Web the way it is right now. Yes, that's right. Google. I'm not going to say that Google is perfect. I will say that before they came along, no one dominated search. No one. And it was pretty much a given at that point that you couldn't do the kinds of things in search that CLICK HERE TO READ MORE...
Does SEO Have A Future?
Interesting video from Rand Fishkin for this week's Whiteboard Friday. He asks "What is the future of search engine optimization?" I agree with his early assessment that organic "accessible" search engine optimization and content search engine optimization aren't likely to change. But then he discusses the social graph and asks whether the social graph will replace the link graph. His opinion is that is won't. I think it may. Here's why: Social media is a little more difficult to manipulate than links. With links you can buy your way to the top despite Google's insistence that link buying is unethical and will be punished. Buying links under the radar happens and many of the top sites you see in the SERPs got there by getting their links CLICK HERE TO READ MORE...
Why Secondary Keywords Are Important
How do the search engines decide what snippets to include in the search engine results pages? Is there one method or is there one method per search engine? No, I think not. Google, for instance, will sometimes take your meta description and make that your SERP snippet. Other times, they will borrow the description from DMOZ. And quite often the search engine will pull text off a particular page to use as the SERP snippet. In fact, you can conduct one search and get one snippet then conduct a related but different search and get a different snippet for the same page. It happens all the time. For example, if I search for "Dave Matthews Band" I get the following for a snippet in the Google SERP: DMB CLICK HERE TO READ MORE...
What Is Natural Link Building?
You hear it over and over again - be natural. Build links naturally. Let your link building efforts grow naturally. Make your inbound links appear natural. But what does it all mean? Well, there's really no such thing as natural link building. There is natural linking, but you can't control that. Natural linking is the linking that other website owners do when you do something on your site that they like and link to it. You can just count those links as gravy. You didn't pursue them. You didn't ask for them. But you got them and they'll benefit you. But what about link building? It's more profitable, really, to discuss the types of things you DON'T want to do. For instance, You don't want to build CLICK HERE TO READ MORE...
Is Twitter Getting Serious About Business?
For about the last year all you've heard is Twitter this, Twitter that. Well, did you know that Twitter now has a subdomain at business.twitter.com? The only thing there right now is a little instruction manual for small businesses on how to use Twitter. But it got me to thinking, is this the first step for Twitter in getting really serious about business? Will we see this subdomain expand into something bigger? Perhaps a major resource for businesses of all sizes? John Battelle gives an interesting history of paid search and likens it to what is happening right now with Twitter. If what he is saying holds any water at all then Twitter could explode real soon as the small CLICK HERE TO READ MORE...
Use Section Targeting To Increase Your AdSense Earnings
If you manage AdSense websites then there is a particular search engine optimization technique that you can use to help the Google AdSense bot match ads with the content on your page. It's called section targeting. There are two ways to do section targeting and you can implement both methods on each page of your website at the same time. The first method emphasizes text you want Google to focus on to match your ads and the second method tells Google to ignore certain text. The code for each looks like this: Emphasize: <!-- google_ad_section_start --> <!-- google_ad_section_end --> Ignore: <!-- google_ad_section_start(weight=ignore) --> The end tag is the same as above. It's pretty simple code to implement. You put the text you want to emphasize or that you want Google to ignore between CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
