The First Step To A Good SEO Campaign
The best place - and many SEOs would say the only place - to start your SEO campaign is with a comprehensive keyword research plan. Your SEO campaign can only be as successful as your keyword research in identifying the best keywords for your goals. When you start your keyword research you should begin with a brainstorm. Write down as many keywords as you think are applicable to your idea. They may not all be. Or they may not be as valuable as you think they will be. Write them down anyway. Next, you'll want to use a keyword research tool to help you find related keywords. When you are done with your keyword research you should end up with at least 1,000 keywords - for most CLICK HERE TO READ MORE...
Would A Microsoft-Yahoo Deal Improve Search?
WebProNews is reporting that Yahoo! and Microsoft are close to a deal. The deal, it appears, is a partnership, not a buyout. Here's the essence as I understand it: Microsoft could pay up to $3 billion for Yahoo!s search advertising business Microsoft would then share revenues from that business with Yahoo! for a few years Both companies would make a lot of money OK, so technically, it's a buyout of part of Yahoo!s business. But maybe not the most important part. It seems that Microsoft is more serious about search than Yahoo! any way. Yahoo! is more serious about other things. Here are the questions: Would this kind of deal improve search? Would the increased search share make Microsoft more competitive? What role did Bing play in bringing this deal down? If you CLICK HERE TO READ MORE...
If You Like To Tweet – Don’t Become Too Popular
Twitter is becoming a popular social & viral marketing tool because of its ability to send short but effective messages to thousands of readers. Having your 'tweet' re-tweeted is even more important. Some of the most popular people in the world 'tweet' and have not thousands, but millions of followers. However, with fame comes misfortune. Twitter accounts have been, and will continue to be, hacked. Barack Obama with over 1.6 million followers and Britney Spears with over 2.1 million followers have both been hacked along with another 30 famous names. The purpose of the hack is to send a link to a malware site. You don't need to be super famous either. Popular blogger Guy Kawasaki is another whose account was hacked with undesirable results. If hackers CLICK HERE TO READ MORE...
Three Low Cost SEO Strategies That Work
Undertaking a long term search engine optimization program can be an expensive process depending on the size of your website and what you are trying to achieve. For smaller businesses that have trouble justifying the costs, there are strategies that can be put in place that are effective and low cost. The basics are covered in depth in a lot of our previous posts. Having a website that is well structured is the first step in the right direction. Having the right set of keywords and optimizing your site to those keywords is the second step. But where to from there? Social marketing goes hand in hand with search engine optimization and that too has been covered in previous posts. Thinking outside the square is where you CLICK HERE TO READ MORE...
Are You Leaking Through Your Footers?
Have you got wet feet? If you're using a shared web or blog template, and that includes most of the inexpensive templates as well, then the chances are you are leaking link juice straight out throught the bottom of your site - throught the footers that is. Free or cheap templates are not really free or cheap. Sure, they don't cost you in dollar terms and if they do, they don't cost a lot. However, look at some of the download statistics and do some maths. I have seen one template with 100,000 downloads. If just 10% of those who downloaded use that template, that is 10,000 sites. With at least one, often two, links back to their own sites sitting in the footer - that CLICK HERE TO READ MORE...
Yahoo – Mircrosoft Search Deal – Will It play Into Google’s Hands?
There are more reports of a pending deal between Yahoo! and Microsoft although there seems to be a blurring of the exact nature of the deal. Will it be a search deal or a search advertising deal? Perhaps both? Bing has been somewhat of a hit since its release, however, until more reliable statistics surface it is hard to know if the extra traffic has been at the expense of Google or Yahoo!. If it is from Yahoo! then a deal is understandable. Let's face it, with Google sailing away in front of the pack, no one can afford to lose traffic to another search engine. If Yahoo! is losing search traffic then why not merge with the culprit taking that traffic - in this case CLICK HERE TO READ MORE...
Do You Approve Spam Comments?
From time to time here at Search Engine Optimization Journal we get a comment that looks decent and could have been made by anyone who wants to contribute to a discussion but the name on the comment is something like Big Buddy SEO Internet Marketing Clown or Link Building God These are obvious ploys to snag an inbound link from a cheap comment. Sometimes the comments are good and sometimes they're not. But the effect is always the same: Comment Spam. Do you approve them? Some bloggers have stopped approving such comments altogether. Even if the comment is a good comment. Some bloggers will approve the comment if it's a good comment, but not approve it if it isn't a good one or if it doesn't contribute to the discussion. CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
