Keyword Variation Within Your Content
One of the most important principles behind on site optimization of a website is to maintain a good balance between search engine optimization techniques and valuable content for your readers. To be sure, valuable content should take precedence, but if you focus only on making sure your content is readable and likable and you spend no time on SEO then you are likely to produce a site that is not optimized properly. And what will that get you? Many site owners and webmasters focus so hard on the SEO, however, that they forget about what their readers are interested in. Others don't focus on it enough and don't have a quality, optimized website. So where's the balance? One of the easiest things to do, and most practical, CLICK HERE TO READ MORE...
Can Duplicate Content Still Get Ranked?
Does Google still rank duplicate content? How about the other search engines? With all the talk of duplicate content and penalties and such and such, you'd think the search engines would have just stopped ranking it completely. But they haven't. And all the evidence you really need that they haven't is Google's recent (within the past 6 months) announcement of a new recognized tag - the canonical URL tag. The canonical tag - attribute, if you will - is a relationship attribute that you can append to your URLs so that Google knows which one you want indexed. That is, which version of duplicate content on your own site that you prefer to be found in Google's index. If Google wasn't still ranking duplicate content then such CLICK HERE TO READ MORE...
How Hard Is It To Localize SEO For Your Website?
Local SEO, or geotargeting, for a local small business isn't really that hard. You can do it in just a few easy steps. But there are some specific things you need to think about before you can pull it off successfully. No. 1, develop an About page. Contrary to popular opinion, people do look at About pages. And your About page should be about your customer's need, the benefit she will get by doing business with you, and your local location. Don't forget to include your address and phone number and other pertinent contact information. That's local SEO at its best. A footer with local contact information. Address, phone number, and IM or Skype ID. Yes, people will contact you by IM even if you're local. But CLICK HERE TO READ MORE...
Optimization Is More Than Keywords And Links
Sometimes a website needs a little more than implementation of keyword magic and linky goodness. If you have an older website and you've seen rankings fall then it might be time to upgrade your CMS, shopping cart system, or even your photos and graphics. Yes, your website elements can get old and wrinkled. It happens. What happens is that shopping cart system and checkout that was cutting-edge technology in 1999 got old. Your competition has updated their websites and they're using the latest technology. Site visitors know this because it's in the website's look and feel. Your site visitors are migrating over to the competition and the reason is because they can get a better user experience. Price be danged. Since Google measures bounce rates and traffic patterns CLICK HERE TO READ MORE...
Ridiculous On-Page SEO Assertions
I'm a firm believer in testing. I'm also a firm believer that on-page SEO is extremely important. One doesn't need a test to know that. However, some SEOs continue to question age-old search engine optimization wisdom. Not to be disparaging, but there are problems with the methodology of The Google Cache's testing. Let's start here: Generate 7 pages of nonsensical text with identical numbers of words (to exclude Keyword Density/Frequency as a variable). I understand the reasoning here. You want to isolate the testing paramaters. OK, no problem. But keyword density isn't important anyway, so why bother excluding it as a variable. A better test would be to test the variables you want to test along with a variety of density and frequency patterns, using CLICK HERE TO READ MORE...
How Social Bookmarking Builds Clout
An article in SiteProNews about social bookmarking says this: That's the power of social bookmarking. It's put a technology behind word of mouth sharing of web sites that anyone can use. How true that is. The author, Tinu AbayomiPaul, mentions three benefits to social bookmarking: More links More traffic More credilibity I agree with all of those. And she uses a great analogy to back up her credibility point. You can read her article. I won't belabor it. But I would like to add another benefit - clout. If you do any social bookmarking, you can increase your clout. OK, so what is clout and how can it benefit you to have more of it? Good question. Clout is the good pleasure of knowing that people are listening to your recommendations. CLICK HERE TO READ MORE...
Is Link Consolidation An Improvement?
In June, Google's Matt Cutts announced that PageRank sculpting would be affected by a change in the search engine's nofollow policy. It wasn't really a change; it really an enforcement issue. But it got a bunch of SEOs to thinking, scheming, and dreaming. Evidently, Rand Fishkin was one of them. The gold-old Rand came up with an alternative to PageRank sculpting and he's calling it "Link Consolidation." It works like this: You take several pages that are somewhat related, but not identical (such as About, Press, Contact, etc.), and you turn them all into one page instead of giving each its own unique page Assign each section of your page a bookmark, designated by # Point your internal links that before would have been pointed to those CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
