How Important Is Keyword Research?
The more I perform search engine optimization tasks for myself and my clients the more I realize just how important keyword research is. It is so important that I wouldn't think of doing anything online until I have performed thorough keyword research and I'm satisfied that after having done this step of the process that I can settle on a particular niche or sub-niche based on my findings. Just to be clear, I wouldn't go any further into the marketing process until I was sure that I had done enough keyword research. Whether you are going to use your research for search engine optimization or pay per click advertising campaign, it is a vital step in the process. Even if you are conducting social media marketing, CLICK HERE TO READ MORE...
4 Ways A Blog Can Be Used For SEO Purposes
Blog SEO can be a little confusing if you aren't used to things changing real fast. Its' a really interesting hybrid search engine marketing strategy - blogging, I'm talking about. And there's more to it than mere SEO, but search engine optimization is a big part of it. Here are four ways that a blog can be used for SEO: Quick, Up and Down - Every blog post has the potential to achieve a ranking. Blog posts usually, however, go up quickly and come down quickly. Since search engine results are dynamic and always moving, any search result can appear in any position on any given day for different reasons. Blog posts are one reason why the search results fluctuate so much. They go up and CLICK HERE TO READ MORE...
Real Time Search Is Here
We've (you've) been asking for it for a year now. Real-time search. Finally, it's here. And from the most unlikely sources. Bing has included real-time Twitter searches on a limited basis. You type in the @ name of someone you want to find on Twitter and that person's Twitter stream shows up at the top of the search results (truthfully, only two tweets - but there's a link to see more tweets, which catapults you to that individual's Twitter stream on Twitter). The interesting thing is that Bing also identifies other areas on the Web that pertain to that individual and bring up relevant search results for that person. I particularly like that second feature because if you are looking for someone with a common name (ie CLICK HERE TO READ MORE...
Why A Site Redesign Might Not Be A Good Idea
A friend of mine says he never redesigns an old website because he might lose his rankings. And he usually gets good rankings for his websites. Is that a good policy? I think there is something to it, but even if your website has great rankings, it could have lousy sales. And what good is a website ranked at No. 1 that isn't converting? But before you do a complete redesign for any website - whether you are doing it to increase your rankings or increase your conversions - you should test your redesign on current customers and for traffic counts as well as conversions. A simple A/B test can do this for you in a while. A site redesign can often lead to more conversions, more CLICK HERE TO READ MORE...
Article Marketing Is Still Good for Link Building
When it comes to building links to a website, webmasters have tried a variety of methods over the years. Some of those have been very powerful and some of them have been banned, or penalized, by the search engines. But one method of link building that has remained as effective, and as acceptable, as it was on the very first day of the Internet is article marketing. But what does article marketing entail? Well, first, it means you will write articles on a consistent basis and submit them through article directories online. However, a newer method of article marketing involves submitting articles directly to publishers who are seeking exclusive original content. Both methods are great ways to build inbound links. If you've decided that article marketing is the CLICK HERE TO READ MORE...
Bing Gets Back To SEO Basics
Bing has finally arrived 3-5 years behind Google, who is talking about robots.txt and rel="canonical" attributes these days. Bing is discussing what Google was discussing in 2005. That doesn't mean it isn't worth talking about. A refresher is always in order. It's just interesting that SEO and site architecture are at the forefront of Bing's new discussion with searchers right after its big splash. But all of the points made on Bing's blog a few days are worth mentioning. I'd like to point out that we've used the bar stool analogy before. We've always said that keywords, links, and site architecture are important. Thank you Bing for agreeing with us! Now what does that mean? It means that if you want your web pages to rank CLICK HERE TO READ MORE...
Can Site Architecture Issues Affect Your Traffic?
Google recently wrote a post on its Webmaster Central Blog addressing site architecture and traffic. Specifically, items addressed include: Duplicate content Affiliate programs Hacking and malicious malware Robots.txt And rel="canonical" URL attributes This may come as a surprise to you, but affiliate program content and duplicate content do not necessarily cause a drop in traffic. But you have to understand where Google is coming from here. They are primarily concerned with attempts to manipulate rankings and if you use duplicate content to do that, well, then you might see a drop in rankings. That could be have an associative affect on your traffic. But if you have two pages with the same content on them then you shouldn't see any penalties or drops in rankings or traffic. You CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
