How Many Keyword Tools Do You Need?

Writing by Nick Stamoulis on Monday, August 3, 2009 Comments (4)

Titus Hoskins has been around a long time. He wrote this article that tells about all the keywords tools he uses. Some of them are direct competitors against each other. Actually, all of them are competitors, but a few of them are free. My question is, are all of these tools necessary?

Certainly, keyword research is a necessity for online marketing and the more information you have on your own sites and your competitors’ sites, the more successful you can hope to become. But do you really need to go out and buy 10 different keyword research tools?

If you are a new Internet marketer or a small business person going online for the first time, I’d say just start with one free tool. Google AdWords is the best free keyword research tool there is. It gets the job done and is adequate enough that most paid tools aren’t necessary for the average marketer. If you are an Internet marketer that runs thousands of SEO and PPC campaigns every month or year then you might need something a big more sophisticated.

Using multiple tools isn’t bad. You can often check information against other resources to see how they compare. Just don’t get too married to analyzing every detail. While analysis is important, if you overdo it then you’ll end up spending more time analyzing and less time acting on what you see. Analysis without meaningful action is deadening.

But on keyword research tools, Titus offers a good list. Take your pick and use the ones that provide you with the most benefits.

Comments (4) Category: Keyword Research

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4 Comments

Comment by ady berry

Made Tuesday, 4 of August , 2009 at 3:51 am

I would say that adwords along with the firefox Seobook toolbar for on page and off page optimisation would be enough for beginners. Too may tools can definitely cause confusion!

Comment by Nick Stamoulis

Made Tuesday, 4 of August , 2009 at 5:20 am

Hi Ady – I agree too many keyword tools can indeed cause confusion…

Comment by David

Made Thursday, 6 of August , 2009 at 2:22 am

Nick,

I agree sometimes it can be a bit of an overload, but once you start with one tool you need to stick with it because often you cant share historical data between tools.

Comment by Nick Stamoulis

Made Thursday, 6 of August , 2009 at 4:47 am

Hi David – Good point, data can not be shared between keyword research tools…