What Is Unique Content (According To DMOZ)
Writing by Nick Stamoulis on Wednesday, August 5, 2009 Leave a comment
DMOZ, the Open Directory Project, has a great blog post about what constitutes unique content from their perspective. The editor who wrote that post explains that if you want to be included in the directory then you should focus on providing unique content that isn’t already included. That’s a good rule of thumb for the Web as a whole.
In fact, when you are planning your website, you might flip through the directory and see what sites are listed there and try to design and write your site to fill a unique place within your niche. If you do that, you can hardly go wrong.
Unique content is probably the most important thing when writing and designing a new website. You can SEO a site to the hilt and if it is just rehashed content that a dozen or so other websites provide then it won’t matter. Those other websites likely have loyal visitors and when they see that you’re site is just another website trying to the same old thing, they’ll put you on their “do not visit again” list and remain loyal to the sites that they trust. Your job as webmaster is to give them a reason to make your site one that they trust and come back to often. And that means filling it with unique content that can’t be found anywhere else. If you do that, you’ll be a trusted site.
Leave a comment Category: Content Development
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