How To Market Yourself Like Obama

Writing by Nick Stamoulis Tweet

Here’s a great article on President Obama and how he seems to know just how to use New Media to his advantage to communicate with the American people. The one defining element, I’d say, to President Obama’s approach to staying in the limelight is his ability to bypass the press corps and go directly to his constituency through avenues like Flickr, YouTube, and Twitter. He was good at this before he was elected and has carried on the same strategy throughout his presidency. What can Internet marketers learn from that?

I think the primary lesson here is to control the message. You have a message that you want to communicate to your customers and potential customers. That message needs to get out. How do you do it? First, you define it. Then, you live it. Finally, you distribute it. Simple, right?

The way the president does it, he makes it look simple. But it’s not.

You have to constantly be churning out content, either on your blog or through YouTube, through Flicker, or on Twitter. Somewhere. The content has to flow. And your message has to be consistent.

I love what Republicans are saying. They can’t answer his talking points because by the time what he’s said has sunk in he’s moved on to something else. And if you do that in your business, it will be the best reputation management your money will ever buy.