Comments on: Should You Use Acronyms In Your Content? http://www.searchengineoptimizationjournal.com/2009/08/14/acronyms-content/ Search Engine Optimization Journal or the SEO Journal is an SEO Blog by SEO expert and Brick Marketing President, Nick Stamoulis. Fri, 19 Mar 2010 22:03:44 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Nick Stamoulis http://www.searchengineoptimizationjournal.com/2009/08/14/acronyms-content/comment-page-1/#comment-70902 Nick Stamoulis Fri, 30 Oct 2009 18:21:44 +0000 http://www.searchengineoptimizationjournal.com/?p=6008#comment-70902 Hi Rifki Jones, This is so true, we all have become very lazy with the time that we spend searching...thanks for the comment! Hi Rifki Jones,
This is so true, we all have become very lazy with the time that we spend searching…thanks for the comment!

]]> By: Rifki Jones http://www.searchengineoptimizationjournal.com/2009/08/14/acronyms-content/comment-page-1/#comment-70862 Rifki Jones Fri, 30 Oct 2009 15:04:51 +0000 http://www.searchengineoptimizationjournal.com/?p=6008#comment-70862 Intersting article. I would agree that to use both, the acronym and the actual words is best. Another reason for people to use acronyms when searching is lazyness, we all tend to go for the easiest option when typing. Rifki Intersting article. I would agree that to use both, the acronym and the actual words is best. Another reason for people to use acronyms when searching is lazyness, we all tend to go for the easiest option when typing.

Rifki

]]> By: Nick Stamoulis http://www.searchengineoptimizationjournal.com/2009/08/14/acronyms-content/comment-page-1/#comment-56800 Nick Stamoulis Sun, 16 Aug 2009 10:47:22 +0000 http://www.searchengineoptimizationjournal.com/?p=6008#comment-56800 Hi Suthnautr - Thanks for reading, great point about the "mouse" example... Hi Suthnautr – Thanks for reading, great point about the “mouse” example…

]]> By: Suthnautr http://www.searchengineoptimizationjournal.com/2009/08/14/acronyms-content/comment-page-1/#comment-56781 Suthnautr Sun, 16 Aug 2009 05:35:29 +0000 http://www.searchengineoptimizationjournal.com/?p=6008#comment-56781 I also look at what the search engines are looking for on the page in addition to the keyword, or on other pages on the site related to what the site's main theme is supposed to be. I think this is touching upon "LSI" or Latent Semantic Indexing (there I go - the acronym and the whole thing spelled out). As we spend a lot of time dealing with SEO issues, we know that Google's algorithm deals with and understands synonyms and the closer the synonym is in meaning to the keyword or keyphrase, the more "relevancy" that synonym has - so why not acronyms too? I personally think it's a good idea to start out with an acronym like SEO, followed by Search Engine Optimization spelled out just to give the newer, less tech savvy visitors what they need to follow the rest of the piece, and maybe a few paragraphs down include the whole phrase again spelled out completely in case the visitor has forgotten it (short term memory is only about, what, 30 seconds?). Then use the acronym after that exclusively. When an acronym does have more than one meaning, I'm of the opinion that Google understands the meaning in the context of the remaining content on the page. Computer sites using the word "mouse" don't rank well for rodent searches, just as rodent exterminator web sites don't rank well for computer mice... but in either case, you make an excellent point. I would use and rely upon the acronym far less frequently if it has multiple meanings, and make sure I used negative keyword filters in PPC to remove any terms that might associate my ad with the "other" acronym meaning. I also look at what the search engines are looking for on the page in addition to the keyword, or on other pages on the site related to what the site’s main theme is supposed to be. I think this is touching upon “LSI” or Latent Semantic Indexing (there I go – the acronym and the whole thing spelled out). As we spend a lot of time dealing with SEO issues, we know that Google’s algorithm deals with and understands synonyms and the closer the synonym is in meaning to the keyword or keyphrase, the more “relevancy” that synonym has – so why not acronyms too? I personally think it’s a good idea to start out with an acronym like SEO, followed by Search Engine Optimization spelled out just to give the newer, less tech savvy visitors what they need to follow the rest of the piece, and maybe a few paragraphs down include the whole phrase again spelled out completely in case the visitor has forgotten it (short term memory is only about, what, 30 seconds?). Then use the acronym after that exclusively.

When an acronym does have more than one meaning, I’m of the opinion that Google understands the meaning in the context of the remaining content on the page. Computer sites using the word “mouse” don’t rank well for rodent searches, just as rodent exterminator web sites don’t rank well for computer mice… but in either case, you make an excellent point. I would use and rely upon the acronym far less frequently if it has multiple meanings, and make sure I used negative keyword filters in PPC to remove any terms that might associate my ad with the “other” acronym meaning.

]]>