Is OneRiot Changing Real Time Search?

Writing by Nick Stamoulis Tweet

The race is on for dominance in real-time search. Google is playing. Bing is playing. Twitter is playing like they’re playing. And now OneRiot is playing. According to WebProNews, OneRiot recently received $7 million in venture capital. Will that matter?

Let’s face it, $7 million doesn’t even scratch the surface of what Google and Microsoft have available. Both of those companies could throw that much money in the ring in one day. But I like OneRiot. It seems to have something that neither Google nor Bing have going for them. An actual real-time crawling bot that returns useful results.

One search I performed at OneRiot turned up a top result that was 2 hours, 41 minutes old. The second result, however, was 4 minutes old. You can’t really get more real-time than that.

Another feature that OneRiot has that is really useful is the share feature. Click on the shared link and OneRiot will tell you who shared the result and where (i.e. Digg, Twitter, StumbleUpon, etc.).

OneRiot has two settings for ordering your search results. Pulse, which, best I can tell, orders results according to relevance and popularity, and Real Time. The Real Time setting is self explanatory, but in the way of ensuring you get it, it orders your results according to latest updated. And OneRiot also allows you to search Video results in real time.

Both Bing and Google have toyed with real-time search results, but neither of them have done it to the same level that OneRiot has. The only question now is how can webmasters use real time search to reach their intended audiences better using search engine optimization strategies tactics social media marketing?