Gain All The Benefits Of A Blog Without Publishing A Blog
Blogs can be a great search engine optimization tool providing links, traffic and social media exposure. However, at a time when businesses are trying to reign in costs, publishing a blog may be the last thing on your 'to do' list. Cost wise, blogs are inexpensive tools that deliver more than what they cost when it comes to out-of-pocket expenses. You can, however, gain a lot of the benefits of publishing blog even though you don't have a blog. For a blog to be effective, it needs a steady flow of content. You can buy that content, use guest writers, or use employees/family to write it for you. If they are not options and you cannot justify the time in maintaining a blog, can you justify CLICK HERE TO READ MORE...
The Paradox Of Page Titles – Magnetic Or Keyword Rich?
Should your page titles be keyword rich for your on site search engine optimization or magnetic to draw in the readers? I know many will claim that both are not only possible, but mandatory. To a certain extent I agree, however most website owners don't come armed with degrees in literature, marketing and journalism degrees all rolled into one. The paradox is simple. Great content with killer titles are useless unless you have an audience that is going to find those pages. To achieve this, you need well optimized pages that help those pages rank highly in the search results. However, if you rank highly in the search results, your pages need titles that draw the visitor in to read them. If you can write a CLICK HERE TO READ MORE...
Do You Target Moms, Dads, Or Just Everyone?
The brick and mortar and retail world has known for decades that the best people to target are moms. They generally hold the purse strings and are also the one who generally do the shopping. Of course, it's not true in every aspect of marketing, but you would be surprised at how much marketing is designed to influence moms. It seems the online world has not been as fast to pick up on this aspect of ecommerce. Can you target moms when it comes to your website, your content and the way you market your business and part of your search engine optimization efforts. I believe you can and in a big way if you go about it the right way. The long term benefits CLICK HERE TO READ MORE...
Is Facebook A Safe Haven For Social & Viral Marketing?
Online social media marketing is under attack from a variety of sources with Facebook the latest to suffer. Hot on the heels of Twitter suffering denial of service attacks (DOS), Facebook is being loaded with rogue phishing applications. It brings into doubt the safety of using social media for marketing purposes. If one of those bad applications affects you, it could spread to all you connect with - certainly not great for your reputation and even worse for any possible viral marketing opportunities. Trend Micro reports on at least eleven applications that surfaced last week. The problem down the track is the effect it may have, not on marketing, but on business itself. Facebook now allows developers to sell goods through applications they develop. Think CLICK HERE TO READ MORE...
Bing: Poor Site Structure Will Hurt Your Rankings
Can poor site structure hurt your rankings? Rick DeJarnette of Bing Webmaster Center says it will. Speaking in the Bing Community Blog, he stated: "You can have great content and a plethora of high quality inbound links from authority sites, but if your site’s structure is flawed or broken, then it will still not achieve the optimal page rank you desire from search engines." It shouldn't come as a surprise. We have reported in the past that poor site structure can be an obstacle to a search engine spider 'seeing' all of your pages. If they cannot see those pages, they won't visit them and they wont be indexed. So what does Bing suggest? Use descriptive file and directory names - this has become a standard in CLICK HERE TO READ MORE...
The Importance Of HTTP Codes
HTTP codes are one of those areas that most people don't want to know about. The problem is, those codes can ultimately affect how your pages are seen by the search engines. It is handy to have at the very least an overview of the codes and how they affect your site, your visitors and the search engines. JustSearch in the UK has a handy little post on the subject and goes into a little more detail than I will. Having a passing knowledge of code groups is a good start and can give you idea of what problems your site may have. there are five code levels and each covers a different area of your web site. HTTP is basic terms are codes sent CLICK HERE TO READ MORE...
Can You Harness The ReTweet Phenomena
It seems that Twitter is going from strength to strength and the latest 'fad' is that of ReTweeting. If your not sure what a ReTweet is, in simple terms, it is the practice of someone taking your Tweet and Twittering it through to all their followers. Unlike social bookmarking sites where submissions are 'voted' on, ReTweets send the content from one group of followers to another. This is similar to Digg where you can vote of Digg a submission and also send it on to everyone who is following you. Whilst Digg is a little on the nose these days, Twitter is just gaining in strength. The question then is whether or not you can put this ReTweeting phenomena to use for your business. We have CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
