Inserting Keyword Variations In Your URL
There is a video doing the rounds of Matt Cutts from Google expressing his views on WordPress, SEO and anything else that takes his fancy. The video is quite humorous and well worth looking at if you have some free time over the weekend. One thing that stood out was the use of keyword variations, titles and URL's. According to the video, if you have a blog post on 'change' with 'change' in the title, but also wanted to rank for 'changing', simply out 'changing' in the URL and you should rank equally for both terms. According Matt Cutts, it works. Although the video relates to blogs, and WordPress blogs at that, there is no reason why the same approach shouldn't work for other web pages. What CLICK HERE TO READ MORE...
How To Use Multivariate Testing For Web Page SEO Elements (Thanks YouTube)
YouTube ran the largest multiariate test ever and published the results on its blog. It's an interesting read because they actually show screenshots of the elements they tested with before/after photos of the site. And if you're a fan of multivariate testing then you'll definitely want to read the story. I think testing is important. It gives you a sense of what your actual customers think is important. By test driving new features before you implement and introducing them to a limited audience to check results, you can save yourself a lot of time, trouble, and money. If your test fails to prove your plans profitable then you can ditch them before implementing them. That's a valuable enterprise no matter how you look at CLICK HERE TO READ MORE...
Don’t Lose Your Credibility With Your SEO
It may come as a surprise, but great search engine optimization isn't the most important thing online. Yes, you want to have the best optimized, user focused web pages that you can write. Outstanding SEO should always be a goal. But then so should bolstering your credibility. But if I had to choose one or the other, I'd choose credibility over great SEO any day. Here's why: SEO means your web pages rank well, but it doesn't mean people are buying Credibility will always have staying power Someone can always come along and knock you off your SEO mountain If you have credibility, people listen Great optimization just means you have a ranking presence Awesome SEO does not necessarily translate into trustworthy character or credibility If you are credible then people will CLICK HERE TO READ MORE...
Great Content Should Be Your No. 1 Concern
While reading an article on keyword stuffing I came across a sentence that is extremely gratifying to me. It expresses a sentiment you don't see much online any more, though at one time it was gospel. Most people today consider link building to be the holy grail of SEO, and I do admit that there are strong benefits to it. But link building won't turn a bad site into a great site. All it can do is bolster rankings, but if you have a site that shouldn't rank in the first place, what good will that do? The sentence I'm talking about is this: So, as near as I can tell your top rankings were so high because you had built an awesome CLICK HERE TO READ MORE...
What Other Sites Sit On Your IP Address?
Hat tip to Jaan Kanellis, but I discovered today, through his blog, that Bing can tell you who else shares your IP address. That's pretty cool. Go to http://www.bing.com/search?q=ip: and enter your website's IP address. Or just head to Bing and type ip: into the search box followed by your website's IP address. You'll get a list of sites that share your IP address. Why would you want to do that? Well, for starters, if you're on shared hosting then you'll want to know if someone else is using your IP address, particularly if the other person is a spammer or has a bad reputation for one thing or another. If someone has had a site banned from Google or they've been flagged with malware then CLICK HERE TO READ MORE...
Can Affiliate Marketers Use SEO?
Trick question. Not only CAN affiliate marketers effectively use search engine optimization, but they should. Anyone doing business online should become familiar with SEO and learn how to drive traffic through various search engine marketing and social media marketing channels. Or hook up with someone who does. SEO is a skill that is still fairly young, but it's useful for any type of business. Affiliate marketers can make use of SEO because their job is to sell someone else's products or services. The key to good affiliate marketing SEO is to learn the most effective keywords for the product, or products, that you promote and to drive traffic to the affiliate merchant's website using those keywords. Beyond that, the tools you can use to accomplish the CLICK HERE TO READ MORE...
How Giving Away Secrets Can Hurt Everybody
This isn't talked about much on SEO blogs, but there are some things you just don't tell - trade secrets, highly controversial practices, questionable tactics, or who got wild at the last midnight SEO bash (do they even have those any more?). Well, here's a good illustration as to why some things just shouldn't be mentioned. It seems some SEO guys were so excited to be getting dofollow links from Twitter that they blogged about it. Then, all of a sudden, all the links were nofollow and everyone lost thousands of links. Holy Grendel! You mean, Twitter was listening? Unfortunately, yes. And that's what happens. As soon as you let the cat out of the bag about something so doggone good, one of CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
