Online Link Values – What’s Important?
Wiep Knol borrowed an idea from SEOmoz and asked several search engine optimization experts to participate in an online symposium to discuss what influences link value. It's an interesting read. According to Wiep's scorecard, the following 10 factors are the most important where link value is concerned: 1. Robots.txt excluded page (DF) - 4.75 2. Anchor text - 4.56 3. Link is on penalized page (DF) - 4.50 4. Page authority (in inbound links) - 4.38 5. Domain authority (in quality of backlinks) - 4.38 6. Amount of outbound links on page - 4.25 7. Total amount of links on page - 4.06 8. Age of domain - 4.06 9. Relevant authority (in rankings on relevant keywords) - 3.94 10. Javascript link (DF) CLICK HERE TO READ MORE...
Without Tr.im Will The Web Suffer?
Chris Crum at WebProNews reports that URL shortening service Tr.im is closing shop. Then he asks, "What about all those URLs ... what will happen to them?" Well, that's a paraphrase, but it's a very good question. Think about an even scarier situation. What if Twitter lost its marbles completely. The recent denial of service attack proved that there is a weakness. What if the service died completely. What then? What would happen to all of those links, mostly short URLs? If a major event caused a lot of short URLs to no longer work then many webmasters would lose loads of traffic. That traffic could be significant in search engine rankings for some of those sites. While the links themselves don't pass on CLICK HERE TO READ MORE...
Preventing Malware From Attacking Your Website
If your website has ever been taken off line due to malicious malware issues then you know it can be frustrating. "But I didn't put any malware into my site," you say. Maybe you didn't, but someone did. Malicious malware is not only bad for your site visitors, but it's also bad for your website. If you get so many reports over a 90-day period, Google will take your site off line and issue a big red warning sign to visitors telling them that your website may harm their computers (forget about search engine optimization issues, it provides a horrible user experience). It could end up costing you traffic as some of those visitors may never come your way again. It's a danger of the Web. CLICK HERE TO READ MORE...
Is Owning An Article Directory The Death Of Internet Marketing?
You've heard people predict article marketing is dead. I don't believe it's dead at all. It's still alive and thriving and depending on how you approach it you could see great to meager results from it. But what about owning an article directory. A few years ago, around 2005, many people wanted to own an article directory. And just about everyone did. But there has been some fallout in the article directory business. For the most part, many article directories benefited the owners but not too many others. The benefit to owning an articled directory was getting other people to populate your website with their content. Then you could slap AdSense ads on it and rake in a few bucks each month. Whether or not those CLICK HERE TO READ MORE...
How Many Keyword Variations Can You Have?
When performing the on site search engine optimization of a web page, it's best to use more than one keyword. Many webmaster use two or three - a primary, a secondary, and a tertiary. But is that the limit? Technically, there's no limit to how many keywords you can have on a page, but realistically, there are limits. The first limitation has to do with the human mind. How many can you manage at one time? Keep a spreadsheet, run an algorithm, or whatever. You can pile up keyword after keyword, but if you have too many keywords on one page then you'll eventually reach a point of diminishing returns. Whether anyone has ever found that point or not is anyone's guess. I'd caution you against trying CLICK HERE TO READ MORE...
How To Market Yourself Like Obama
Here's a great article on President Obama and how he seems to know just how to use New Media to his advantage to communicate with the American people. The one defining element, I'd say, to President Obama's approach to staying in the limelight is his ability to bypass the press corps and go directly to his constituency through avenues like Flickr, YouTube, and Twitter. He was good at this before he was elected and has carried on the same strategy throughout his presidency. What can Internet marketers learn from that? I think the primary lesson here is to control the message. You have a message that you want to communicate to your customers and potential customers. That message needs to get out. CLICK HERE TO READ MORE...
Yahoo! Is Not A Search Company?
As I scoured the Internet this morning for headlines, I came across at least a dozen headlines telling me that Yahoo! is not a search company (and never was). Of course, all the news stories and blogger taunts were about Carol Bartz's statement about Yahoo! never being a search company. Everyone seems to think that's what Yahoo! should be. After all, isn't that where the money is? I'm going to take the road less traveled by and say that Yahoo! isn't a search company. Never was. And shouldn't be. I'm on Yahoo!s side on this one. Even if their stock is down right now. You see, it's like this. Search was never Yahoo!s core business. They didn't try to make it be. The provided their users with CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
