How Targeted Is SEO?
The key for every marketer - online and off - is to reach the market, or segment of the market, that most demands the products and services being offered. Is search engine optimization very good at reaching your market? I think the definitive answer is a resounding "Yes!" Of course, SEO relies on a searcher inputting the right keyword or phrase before finding the page you have to offer. It's pull marketing, not push marketing. Pull marketing is a term that has come into being in the last few years and simply means that the marketer "pulls" his audience to him by sticking something out there - let's say a carrot - and leading the audience back to him. How does SEO do this? For starters, you can CLICK HERE TO READ MORE...
When to Use The Canonical URL Tag
Perhaps one of the most important principles in search engine optimziation is to ensure that each of your site's URLs are crawlable and have good indexing power. That means ensuring the URL is one that is search engine friendly. It's more challenging today to do this perfectly for several reasons. Many sites now have grown to more than 10,000 web pages, making duplicate content a much more serious issue for many sites. Plus, the fact that many of these sites use session IDs and other dynamic URL capabilities, which drive the duplicate content problem up higher on the list of reasonable risks. When you have that many pages and your site CMS creates dynamic URLs for each user and session then the issues become more sticky. CLICK HERE TO READ MORE...
How Do SEO And Social Media Play Together?
The discussion over search engine optimization or social media is pretty much dead. All online marketers today pretty much agree that both are necessary to maintain a full online and search engine marketing presence. To be successful at marketing yourself online you should pursue as many avenues as possible to keep your brand in front of consumers. So the question is, how should SEO and social media work together for the betterment of your marketing? There's probably as many answers to this question as their are marketers. To be sure, there's no one definitive way to use social media and SEO to market your business. But there are some simple principles to help guide you in your quest to dominate your niche. Define yourself first. Develop a CLICK HERE TO READ MORE...
Can Offensive Speech Be Good SEO?
Apparently, someone thought it might be fun to run a Facebook poll asking whether President Obama should be assassinated. It turns out that 751 people responded to the poll; that is, they answered the question. That was before the poll was taken down. Of course, now everyone in Twitterville and the Blogosphere are talking about it. Linking to this story, that story, and everything but the poll (because it was removed). But if it wasn't removed, I'm sure it would be getting tons of links. So, the question: Can offensive speech or inappropriate content be good for search engine optimziation? Unfortunately, online, you can draw links and get a lot of attention for all sorts of offensive behavior. Such links can potentially benefit you. But CLICK HERE TO READ MORE...
How Viral Marketing Builds Links
Viral marketing has changed a lot over the years. In the early days marketers would write tons of articles and distribute them through article directories, attracting thousands of links in a few days. The reason this worked is because those marketers were able to write great articles that publishers didn't mind printing. And they put their own links at the bottom in the author's resource box. That was good promotion. Other forms of viral marketing sprung up as we entered into the new millennium. Article marketing still works, but now viral marketers have blogs, video, social media, and a collection of friends built up from doing business online. Even ad networks can become a viral hit if done right. The way viral marketing works, no matter which CLICK HERE TO READ MORE...
Will SEO Lose Its Effectiveness?
Silly question, right? I mean, we just talked about link baiting. That's SEO. But there is a basis for this question. As you know, other forms of marketing like social media and video marketing are on the rise. So is spam. And of course, no one likes a spammer. So the question begs to be asked: Will search engine optimization still be effective in a few years? The Web is always changing. I do not think, however, that it will change enough to render SEO ineffective. Optimization, good quality, white hat SEO, will always still be effective. Bad SEO, of course, won't. Spam won't. Duplicate content won't. Stealing content won't be effective. But bad social media marketing won't be effective either. CLICK HERE TO READ MORE...
Is Link Bait A Viable SEO Strategy?
Link Bait is the practice of adding content to your site that draws an enormous number of natural links, which serve to push that page higher up in the search engines and therefore creating more opportunities to get more links. Is this practice manipulative? Is it is a good and white hat search engine optimization strategy? Will it always work? OK, these are three distinct questions. I'll answer them one at a time. Is link bait manipulative? Yes. It is. In fact, just about everything you do online is manipulative in one sense or another. Optimization, by its nature, is manipulative. So, yes, link baiting is manipulative and that's OK. Is it good SEO? That depends on who you ask, but if you ask me then I'll CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
