Google Product Changes

Writing by Nick Stamoulis Tweet

Google has made two significant changes to its product marketing offerings. No. 1, Google Product Search now supports multi-accounts, which means marketplaces and aggregators can control the uploads of their clients, giving searches a bigger edge in finding what they want. I always recommend that ecommerce websites list all of their products within the Google product search as part of a off site search engine optimziation effort.

The second change, and I’m sorry to see this go, is the nixing of “one at a time” upload to Google Base. You can read about both of these changes here on the WebPro News website.

I’m still waiting for product search to get better. Right now, most people search for products at the search engines the same way they search for everything else. And all the search results appear on one page along with irrelevant results for vidoes, information-only sites, and Wikipedia. That’s not ideal.

I’m not sure what the solution is. Google’s attempts to create verticals like Product Search and Froogle have not been popular with searchers, but are another spot. I’m hoping another alternative arrives for product search in the near future. I just don’t know what that is.