Rewrite Articles So They Are Yours!
Unique Article Wizard is a WordPress plug-in that adds new articles to your blog automatically. The articles are taken from an article directory and pretty much appear in your WordPress blog as is – bad spelling and all. As it turns out, Collin Lahay is recommending that you use Unique Article Wizard to spin new articles and distribute them to article directories online. Should you?
I haven’t tried what he’s suggesting and I typically don’t recommend that webmasters do these types of “rewrites”, from a search engine optimization and more importantly from ethical perspective. It’s too much like using PLR and there are all kinds of problems with doing that.

But, if you do use this strategy to write and publish new articles for backlinks, make sure you do extensive rewrites on the article. Rewrite the title especially. Give your article a completely new title and rewrite the first and last paragraphs extensively. I’d say to rewrite one or two internal paragraphs almost as extensively.
The idea is to make your articles as new and unique as you possibly can. Not just for the search engine benefits, but also so that you don’t get accused of plagiarism. It’s your reputation, after all.




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Indeed, there is a word for writing an article based exclusively on a single publisshed source – plagiarism.
Garbage. Sorry. Anything that automates the process and tries to make something original that is not original is worthless IMHO.
There are no shortcuts or magic pills. Hard work does pay off. Just write the article. It doesn’t take much longer than doing the rewriting.
Hi Ghost writer – You are correct!
Hi Chris McElroy – Exactly, there are NO shortcuts and you are totally write, re-writing the article is always the best bet!
I think the most ethical way of doing this is take the existing article, get your information from it, quote it, credit it and maybe review it. You still get to use someone else’s thinking but you turn it into a discussion topic and make it unique.
Hi Owen – Quoting is always a great idea and a very good way to help build a quality article…
As a journalist who works hard over each piece that I write (it’s been my job for many years) and who has had editorial plagiarised, even from my blog, I can’t condone this business of re-writing. I think it’s unfair on the person who has made the effort to research the subject, has spent time writing the article and whose income depends on it being accepted by a magazine, a newspaper or a website to then find ‘excerpts’, paragraphs, or more in some other article. Nobody minds a quote from a piece, as long as the writer is credited properly, but anything else is plain, old-fashioned wrong and should never be condoned.
Hi Stewart,
Thanks for sharing your thoughts…if a person finds a topic interesting to their audience(s) and discusses the topic but it is 100% different, then you are effectively re-writing an article. I agree with you that plagiarism is ALWAYS wrong…
Content may be king, but ORIGINAL content continues to reign supreme.
This is actually a much more pervasive issue than some people might realize.
I agree that building backlinks from relevant articles is a solid strategy, but since when is it acceptable to basically steal other people’s hard work in the process? For heaven’s sake, come up with an idea and take an hour to write an article. It’s not that hard.
Now if you want to spin that article with multiple versions so you can post it on numerous article websites, go right ahead. That is also a solid strategy for maximizing the benefits of your article-writing efforts, but only if you are the orginal content producer.
Keep up the good work Nick.
Hi MasterLinker,
Thanks for the comment and for reading…it is amazing to me how many people still try to take un-educated shortcuts that end up hurting them in the long term.
Hello Nick,
I am a newbie in SEO World.. But when I started to read all of your article, I learn a lot more… I am not good in on-page optimizing, but when I read some of your article, I get so many idea, and I am trying to use it.. Thanks Nick,
But I want to ask if, if you have an article about site map? Want to learn more about that..
Thank you very much!!
God Bless Us All..
Hi Aaron,
Thanks for reading, I am glad my blog helps you with your SEO efforts. Here is an article that is about sitemaps:
http://www.searchengineoptimizationjournal.com/2009/03/05/do-you-need-a-sitemap/