Which Blog Platform Is Best For SEO?
Veteran copywriter Michael Fortin, in an interview about SEO copywriting, said that he has tested a variety of blog platforms and the one that always seems to do best for search engine optimization is WordPress. That’s an incredible statement.
Specifically, he’s compared WordPress with Typepad and some of the other popular blogging platforms available and WordPress always comes up on top. Why is that?
I think there are several reasons why WordPress does so well:
First, it has a great community of support. Being open source, there are thousands of people working to improve WordPress every day. Many of the people who are most involved in developing WordPress improvements are themselves successful Internet marketing and SEO professionals. Their work benefits themselves as well as the rest of us so it behooves them to improve WordPress’s SEO benefits whenever they can.
Another reasons WordPress is so good at optimization is because developers go through the trouble of creating plugins that are useful. These plugins and the source code of WordPress work together to build a solid platform for blogging.
Finally, WordPress has a reputation. Online, reputations matter. If you build a solid reputation for your product or service and word gets around, the search engines tend to honor that. Word of mouth reputations are important and it’s something that robots can’t measure. That means Google’s algorithms are built in part on human interactions and input, whether by design or fiat.
If you’d like to listen to Michael’s interview, you can download it here. It’s about an hour long and well worth listening to.
9 Responses to “Which Blog Platform Is Best For SEO?”
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
I would completely agree. I even go so far to reccommend wordpress as a complete content management solution to a number of my small business clients.
And Im thinking of setting my mum up with on and wp ecommerce
Hi Lindsay – I agree WordPress can be used as a CMS as well…glad to hear about the WP ecommerce
I agree with you that WordPress is the superior platform when it comes to SEO; although I’ve found that posts on blogger get indexed by Google faster
Hi Eugene – Great point, I have seen this too, since Blogger is owned by Google, this may have something to do with that
Without being an experienced blogger, I have a question, is a blog a good tool to use as a customer support tool, like an online help manual?
I recall at the Word Camp San Francisco, Matt Cutts even was selling the audience on using WordPress as a solution. While the blogger speed of indexing is a small issue, if you continue to provide new fresh quality content Google will likely visit more frequently over coming the indexing delays.
The only point is that WordPress can also make it much easier for people to slip into bad habits such as overuse of categories/tags.
I recently installed WordPress after looking at the alternatives and SEO was one of the reasons. I also wanted something that was easy(ish) to use, but also hugely customisable!
it is not a commercial product as in it is owned by a huge multinational, so those that work to better it, do so for the good of everyone else, rather than financial gain.
Best one out there by a long mile for me!
Hi Galen,
Sure, WordPress can be used as a CMS tool, website and blog…
Hi David,
You are correct, I remember seeing the video out there where Matt Cutts talked about the SEO benefits of using WordPress.
Hi Andy,
Thanks for stopping by and your comment, glad to hear it!
I specially like WordPress for all the reasons mentioned above. Besides, I like the wide range of plugins and widgets that can be found and easily installed at the blog.
The possibilities of redesigning, RSS, ping, optimization and so on are all so fantastic that even Matt Cutts uses it for his blog.