Is Yahoo! Getting Tired Of Its Marriage With Bing?

Writing by Nick Stamoulis Tweet

Will searchers on Yahoo! be using Google search any time soon? One senior Yahoo! employee thinks it may be in the future.

This opens up several big cans of worms, more than just search engine optimization issues… First, what’s up with the Yahoo!-Bing agreement? Surely, Bing isn’t going to let Yahoo! climb in bed with Google. Not after the two had a virtual fist fight over who would take her to the prom. With Bing walking arm in arm with lady Yahoo!, either it means the two are growing tired of each other or there’s a loophole in their agreement. Or, as pointed out by Doug Caverly, perhaps Burke Culligan is talking about after the Bing-Yahoo! deal expires in 10 years.

But then, why would he be talking about it now? No one really knows what’s going to happen in 10 years.

Another can of worms I see is this: If it would improve user experience to allow Google searches to take place on Yahoo! then why hasn’t it been yet? Is Burke Culligan suggesting that Yahoo! has not been providing the best user experience possible?

I’d like to know what Carol Bartz (President of Yahoo!) thinks about all this. But I’d really like to know what you think about it.