Event Tracking Through Google Analytics
Writing by Nick Stamoulis on Monday, September 21, 2009 Leave a comment
According to the Google Analytics Blog, the most requested feature of Google Analytics is event tracking. If this is something that you’ve been looking forward to then throw a celebration party. It’s here.
Among the things you can track with event tracking are:
- How many times a white paper is downloaded
- How long it takes to load a video
- How many validation errors users get when filling out a form
But this is just the tip of the iceberg. The Google Analytics API is the culprit, allowing third-party sources to use GA for tracking, which means that if you have an open source application that is tracking specific data on your website then you can plug in the Google Analytics API and expand your tracking for that application. I like this. It’s a good thing for webmasters. It’s a good thing for all of us.
Leave a comment Category: Webmaster Tools
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