Page Anchors Can Now Be A Valuable SEO Tool

Writing by Nick Stamoulis Tweet

Page anchors have always been a useful instrument for creating a better user experience on any web page. Now, thanks to a recent change at Google, you can use page anchors to increase your search engine optimization and your search engine visibility.

Quite frankly, I think this is a cool development. All you need to do to create useful page anchors that could allow you to have those anchors appear in the SERPs is to add a linkable table of contents to the top of each page. This table of contents acts as a simple navigation menu for that page much in the same way that a site navigation bar helps your users find their way around your website.

No page is too small for anchors. Though it might not make sense for a page with only two paragraphs. But if you can break up your page into 3, 5, or 10 sections and have a TOC at the top of the page with links to each section, that’s all you need. Google will do the rest. Of course, normal on site optimization still applies.