Will SEO Lose Its Effectiveness?

Writing by Nick Stamoulis Tweet

Silly question, right? I mean, we just talked about link baiting. That’s SEO. But there is a basis for this question. As you know, other forms of marketing like social media and video marketing are on the rise. So is spam. And of course, no one likes a spammer. So the question begs to be asked: Will search engine optimization still be effective in a few years?

The Web is always changing. I do not think, however, that it will change enough to render SEO ineffective. Optimization, good quality, white hat SEO, will always still be effective. Bad SEO, of course, won’t. Spam won’t. Duplicate content won’t. Stealing content won’t be effective. But bad social media marketing won’t be effective either. That’s the beauty of marketing online. If what you are doing is bad, no matter what it is, it won’t be effective. Good marketing will be.

Still, there is an element that will always speculate about the future of SEO. Let your heart be still. Good SEO will still be effective years from now.