How To Build Links With JavaScript

Writing by Nick Stamoulis

JavaScript is an interesting tool. It isn't crawlable so therefore any links you find in a script will not be crawled back to the source. On the other hand, search engines can detect the inbound links produced from JavaScript. In other words, you can get credit for inbound links that are hidden inside of JavaScript even though the links themselves won't be crawled by the search engines. Before you start talking about using JavaScript for paid links, consider that Google currently doesn't penalize sites for paid links within JavaScript. But here's the catch: They may start doing so at any time. Do you really want to risk paying for thousands of inbound links only to have those links discounted a year or two down the road? CLICK HERE TO READ MORE...

Will 2010 Be The Year Of Video Marketing?

Writing by Nick Stamoulis

In 1999, everyone was excited about article marketing. In 2000 and 2001 everyone was curious about search engine optimziation. In 2003, it was blogging. 2008-09, Twitter (social media). Next year I think it will be video marketing. It's not hard to see the trend. Video marketing is starting to pick up speed. YouTube is the second largest search engine on the planet. Some people sit and watch YouTube all day like the rest of us watch Twitter and Facebook. Flash has been around a long time, but the early incarnations of video technology were ahead of their time. Most people didn't have the bandwidth to sit and watch a video, let alone use video over and over again to market themselves. But today that is CLICK HERE TO READ MORE...

Yahoo Is Selling Small Business Division

Writing by Nick Stamoulis

Yahoo! could soon be selling off a very important asset - the small business hosting aspect of its business. I see this as a very sad moment for Yahoo! and the web. I see it as an opportunity for the world's small businesses. Let me explain. You see, the small business segment is one of the fastest growing segments of search engine marketing. Large businesses and megacorporations are still reluctant to do much more than put up a website that would have looked a little dorky by 1999 standards. But small business entrepreneurs are really the ones driving growth on the Internet. It is the small business people who are going online who are excited about unique content, video marketing, mobile marketing, social media, CLICK HERE TO READ MORE...

Does Google Look At The Keyword Meta Tag?

Writing by Nick Stamoulis

Matt Cutts explains that Google hasn't cared about the keywords meta tag in ten years for search engine optimization. In fact, he says that if another website owner copies your keywords and uses them in your meta tags then you really shouldn't care. Even if they use your branded keywords. Well, Google may not care about the keywords meta tag, but some search engines do so take Matt's advice with a grain of salt. Having another website rank higher than you for your branded keywords because they snipped your keywords and used them for their own site wouldn't be cool, no matter how small that search engine is. Though, I will say this, there are legitimate reasons why you and another website might share the CLICK HERE TO READ MORE...

Should You Borrow Content For Your Site?

Writing by Nick Stamoulis

Web content managers will often find content on another website that they'd like to use for their own. The question facing such webmasters in the content development process are not only effective in nature, but ethical as well. The most explicit question regarding content ethics is, should you borrow content from another site to use for your own? Well, it really depends on what you mean by borrow. Here are some options to explore: Write original content from scratch Borrow content from another site and rewrite it Use content from another site verbatim Use PLR content for your site Let's be frank. Writing original content is always your best option for your visitors and a search engine optimization perspective. If you can swing it, you should write your own web content. There CLICK HERE TO READ MORE...

Event Tracking Through Google Analytics

Writing by Nick Stamoulis

According to the Google Analytics Blog, the most requested feature of Google Analytics is event tracking. If this is something that you've been looking forward to then throw a celebration party. It's here. Among the things you can track with event tracking are: How many times a white paper is downloaded How long it takes to load a video How many validation errors users get when filling out a form But this is just the tip of the iceberg. The Google Analytics API is the culprit, allowing third-party sources to use GA for tracking, which means that if you have an open source application that is tracking specific data on your website then you can plug in the Google Analytics API and expand your tracking for that application. CLICK HERE TO READ MORE...

Rehashing Information Is Good For The Web

Writing by Nick Stamoulis

There are time when blogging is accused of simply repeating or rewriting content that appears on other blogs or other web sites. I am not sure why this is seen as a negative when the practice is the life blood of the internet. Take announcements by the search engines as an example. They don't run big publicity campaigns when releasing new features, they simply publish a blog post about it. Why? They know that a thousand (or more) bloggers will pick up the post, rewrite it (often with their own views) and publish the information on their blogs. This is in a way viral marketing at its best. It is certainly now one of the fastest ways to spread the word. Why is it good for the CLICK HERE TO READ MORE...

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