The Strategic Approach To Online Business
In days gone by you could register a domain, throw together a website based on a free template and drive your search engine optimziation program hard in order to rank well in the search results. It has worked for a long time too. However, this strategy doesn't work now and will not work into the future and there are many reasons why - the main one being that users are just becoming more sophisticated now. To be successful with an online business, you now need a strategic plan that covers a complete business approach. Like a bricks and mortar business, you need careful product planning, but that is only the first step. An integrated strategic plan includes: Product planning including sourcing and pricing: As with a bricks and CLICK HERE TO READ MORE...
If Content Is The King, Does That Make SEOs The Joker?
That content is king is one saying that over time wears a little thin. Yes, content is important - in fact, with no content we have no web. However, you can have the very best in content, but if no one reads it, it's totally worthless. Mikal Belicove on Entrepreneur Daily Dose has a swipe at Social Media and one of the points goes right to the heart of the matter. If content is king, then distribution would have to be the ace! And the keyword here is distribution. Search engine optimization is only one component to a distribution program. Social media, marketing (online and offline) and any other form of traffic gathering is what distribution is all about. For many website owners, the problem has been in CLICK HERE TO READ MORE...
Is Duplicate Content Worrying You?
If you are concerned that duplicate content could be affecting your on site search engine optimization efforts, then perhaps the time has come to do something about it. The easiest fix to avoiding a duplicate content potential problem can be a simple as writing new user focused content for your pages of your website that are in question. There are a number of alternative avenues you can take that range from fixing your URL structure through to using a number of tools to resolve some issues that surround duplicate content. You have been able to solve some duplicate content issues through Yahoo! Site Explorer for quite sometime using their Dynamic URLs feature. Google has quietly added a similar feature to their Webmaster Tools collection. CLICK HERE TO READ MORE...
Is Yahoo! Getting Tired Of Its Marriage With Bing?
Will searchers on Yahoo! be using Google search any time soon? One senior Yahoo! employee thinks it may be in the future. This opens up several big cans of worms, more than just search engine optimization issues... First, what's up with the Yahoo!-Bing agreement? Surely, Bing isn't going to let Yahoo! climb in bed with Google. Not after the two had a virtual fist fight over who would take her to the prom. With Bing walking arm in arm with lady Yahoo!, either it means the two are growing tired of each other or there's a loophole in their agreement. Or, as pointed out by Doug Caverly, perhaps Burke Culligan is talking about after the Bing-Yahoo! deal expires in 10 years. But then, why would CLICK HERE TO READ MORE...
Is Your Sales Letter Optimized?
The online sales letter has gone through some interesting trends. In the early day of the Internet, sales letters were pretty much just Web-based direct mail pieces. There's a reason for that. Actually, there are several reasons: The Web was linear, just text and links Marketers who were successful at writing sales letters were successful at direct mail so that's what they new People who bought into sales letter hype were responding to the newness of the Web technology As people got more familiar, and more comfortable, with Web-based sales letters, those sales letters started converting less. Then marketers got better at driving targeted visitors and sales letter conversions increased again. Until they declined. And then podcasting took off a little bit and there was another increase in conversions CLICK HERE TO READ MORE...
Is CSS Better For SEO Than Tables?
Many CSS designers will tell you that designing your website in CSS rather than tables is better for SEO. Frankly, I haven't seen that this is true. But it isn't any worse either. Whether you design your website with CSS or tables is largely dependent on preference and personal style. I think it may also depend on the website. Both tables and CSS have advantages and disadvantages, but I've seen top rankings with both. CSS allows you to define page elements across multiple pages, which is very helpful and can save a webmaster a lot of time. By defining background color, font colors and sizes, sidebar widths, and navigation menu properties in your stylesheet (CSS file) you can make changes to those elements on every page of CLICK HERE TO READ MORE...
Are Social Networkers Bypassing SEO?
Social networking is growing more popular as more and more people flock to using Facebook and Twitter. Facebook recently topped a new high in user numbers. And many social media users go online to find new products and services to use. Are they finding them there? They may be. And worse, or better for the brands that end up getting the business, is that they could be connecting via e-mail with those brands that gain consumer attention via social media. Is this bypassing search engine optimization? That's a difficult question to answer. It really depends on how consumer and brand initially meet. If they meet through friend introductions and that leads to business then it could very well be bypassing SEO. However, Facebook pages do often appear CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
