How Yahoo! Will Help Keep Google On Top
Matt Cutts posted an advertisement on his blog requesting that Yahoo! search engineers to apply at Google. I'm sure this is part of the reason Google is winning right now. Google has always pioneered excellence in search, search marketing and search engine optimziation, but truth be told, it is its pay per click advertising model - AdWords - that is driving, and always has, the business. Search doesn't make money, not directly. But advertising does. And because Google early on was able to leverage its search technology to deliver to advertisers a way to reach new audiences at a price they could afford - because they got to choose their prices - pay per click advertising became a big thing. Google AdWords specifically. The popular CLICK HERE TO READ MORE...
Will An Apology Change Your Forum Behavior?
Lately talk show and news hosts are living la vide loca since the outburst of Serena Williams and the rude conduct of Kanye West. The behavior of these celebrities in public made me think of the rude behavior I've seen in forums over the years. But I don't think I've ever seen a forum member apologize quite the way Kanye did. Nevertheless, it was inspiring. Kanye goofed. He knows it. He apologized - publicly and with a private phone call. Taylor Swift is satisfied. So should we be. Right? Well, yes. But what about that belligerent guy in the forum last week? He still hasn't apologized. To be fair, forum behavior has improved a lot in recent years. In the early days of the Net, flame wars were CLICK HERE TO READ MORE...
Which Blog Platform Is Best For SEO?
Veteran copywriter Michael Fortin, in an interview about SEO copywriting, said that he has tested a variety of blog platforms and the one that always seems to do best for search engine optimization is WordPress. That's an incredible statement. Specifically, he's compared WordPress with Typepad and some of the other popular blogging platforms available and WordPress always comes up on top. Why is that? I think there are several reasons why WordPress does so well: First, it has a great community of support. Being open source, there are thousands of people working to improve WordPress every day. Many of the people who are most involved in developing WordPress improvements are themselves successful Internet marketing and SEO professionals. Their work benefits themselves as well as the rest of us CLICK HERE TO READ MORE...
How Can You Make Your Website User Friendly?
The catchword for today is "user-friendly". You'll hear webmasters say they want to make their websites more user friendly, but what does that mean and how do you do it? A user-friendly website is really about one thing: Helping your visitors find the information they are looking for. What's the best way to do that? To start with, you begin building your website with keyword research and excellent visitor focused content. After identifying your most profitable and popular keywords, you then decide which pages you want to build on your website. But you should think about your website's structure before you begin. Your internal link structure should be logical and your readers should find it easy to move from one page to another and find what they CLICK HERE TO READ MORE...
How To Optimize For Google News Search
Google Webmaster Central recently published a blog post to help news agencies increase their chances for ranking in Google News Search. I found the information to be very helpful, not just for news organizations but for all of us. Here are some highlights: News sitemaps are very helpful 4 of the most important ranking factors include: fresh and new content, duplication and novelty detection, local and personal relevancy, trusted sources (section and edition) For multimedia content, submit YouTube videos Use large inline and nonclickable jpegs near the title PageRank is not very important Publish dates between the title of the article and the body Don't break up the article Use unique URLs Optimize your titles Let's briefly discuss the most interesting of these criteria: Ranking factors - Google makes a point to mention 4 specific CLICK HERE TO READ MORE...
Will Bing 2.0 Impress?
Now that Fall is on the way we can look forward to Bing 2.0. That's rather soon, isn't it? Actually, I'm kind of glad to see it. We could use more competition in search. But what will Bing 2.0 look like? Any speculations? Given that Bing came out of the chute with brilliant colors flying and all kinds of kudos, Bing 2.0 should be pretty impressive. It seems one slip of the tongue about the new release has rumors flying from every corner of the Web, but Microsoft isn't confirming any of them. Which leaves tech reporters with nothing more than a few guessing games. What's next? When will it happen? Who will it involve? My guess is that Bing 2.0 will be some minor improvements, CLICK HERE TO READ MORE...
Rewrite Articles So They Are Yours!
Unique Article Wizard is a WordPress plug-in that adds new articles to your blog automatically. The articles are taken from an article directory and pretty much appear in your WordPress blog as is - bad spelling and all. As it turns out, Collin Lahay is recommending that you use Unique Article Wizard to spin new articles and distribute them to article directories online. Should you? I haven't tried what he's suggesting and I typically don't recommend that webmasters do these types of "rewrites", from a search engine optimization and more importantly from ethical perspective. It's too much like using PLR and there are all kinds of problems with doing that. But, if you do use this strategy to write and publish new articles for backlinks, CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
