Can A 3-Page Microsite Earn Top Search Rankings?

Writing by Nick Stamoulis

Microsites are still popular. I'm not sure when they first started gaining their popularity, but it seems they've risen in popularity in the last couple of years. Used to be, landing pages were one page sales letters. They did fine. Webmasters build the pages and drove traffic to them. Now, they build 3-5 page microsites and drive traffic to them. But do those sites - can microsites - get respectable search rankings? First, allow me to point out that search engines don't rank websites. They rank web pages. So even on a microsite, each page ranks according to its own merits. Still, all the rules of SEO apply to 3-page websites as to 1-page sales letters and 10,000-page megasites. In essence, it doesn't matter how many CLICK HERE TO READ MORE...

September 2, 2009
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Search Marketing

Should You Drop Your Blog?

Writing by Nick Stamoulis

I have an on again-off again client who can't seem to decide whether to keep his blog or not. He'll have us add fresh content daily for a couple of months then cancel. A couple of months later he calls us again to get his blog going. I'm going to speculate and say that he cancels his blog for budgetary reasons and that he starts it again because he notices a drop in search engine rankings. Believe me, we understand about budgets. You have X amount of dollars to spend and you can't squeeze out any more. You have to decide your priorities so that you can spend your budget on the things that matter the most to your business. That's just the way it CLICK HERE TO READ MORE...

September 1, 2009
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Content Development

Why SEOs Pass On Bad Information

Writing by Nick Stamoulis

I've noticed that many search engine optimziation blogs are starting to do a lot more of two different things: Talk less about what is really valuable information related to SEO Spread more inaccurate information about the nature of SEO A good question is why? Why are search engine optimziation experts passing off bad information to their readers? And why are readers buying it? Aaron Wall discusses this pretty well in his blog on this post. And John Andrews touches on it as well. But I don't think either one really gets to the heart of it. First, the SEO industry is very competitive. Everyone wants to rank for their keywords, but most people who own websites or are thinking of starting one don't know about SEO. CLICK HERE TO READ MORE...