Why ROI Is More Important Than Visitors
For years, web marketers spent a lot of time driving traffic and visitors to websites in hopes that some of that this traffic would lead to conversions (or leads, sales, etc). So much emphasis has been put on traffic that many new webmasters thought that the more visitors they could get to their websites the more successful they would be. But a run-in with reality (and the change of economic times) changes that perception really quickly. While visitor levels to a website is important - highly targeted visitor levels is and should be more important - the real sign of success with your search engine marketing and online marketing efforts is the ROI or return on investment. I'd much rather have a low-trafficked website making a CLICK HERE TO READ MORE...
Some of The Basics Of Keyword Research
Keyword research is a very important step in website development and search engine optimization. I've talked to some Internet marketers, newbies of course, who purchase a domain name before they do their keyword research, if they do it at all. Why? It is pretty well established that your keyword in your URL is a very important aspect of search engine optimization and attaining the rankings you want for your website. There are some simple basics to keep in mind for keyword research, however. It's a simple process, but if you go about it wrong you could end up in the wrong business, so to speak. No. 1, there are two sides of the keyword equation. Supply and demand. The supply is how many websites that are targeting a CLICK HERE TO READ MORE...
Research is the Make or Break for your Search Marketing
If you have decided to start marketing a business or website online one of the most important steps or aspects of conducting your entire search engine marketing campaign is your keyword research. Keywords are your audience and get this step wrong and you will get your audience wrong. The last thing you want to do is market yourself online through search engine optimization and pay per click advertising for many months only to find out your keywords have been pulling in the wrong audience. There are many different philosophies on keyword research. Some like to focus on many keywords and some like to just focus on one or two highly trafficked words. Personally putting all your eggs into one basket is never a good idea, period. CLICK HERE TO READ MORE...
Launch an Affiliate Program to Build Your Links
There are many white hat ways to build relevant inbound links, but there is one method of link building that is almost guaranteed to build you links if you do it the right way. I am talking about building an affiliate program. But you do have to do it the right way. Remember, I always recommend building your offsite search engine optimization efforts (link building) from many different relevant sources over time. Launching an affiliate program can be another excellent way to build your inbound links to your website. So what is the right way? Let's first talk about the wrong way. Don't go to one of the third-party affiliate program sites like Commission Junction. It doesn't matter how good they are at managing CLICK HERE TO READ MORE...
The Difference of SEO for an Adsense and Service Type of Site
Is there a difference between optimizing a site for earning money with AdSense (or an affiliate micro website), or another contextual advertising, site and optimizing a business site for selling a service? You might think the answer would be "no", but in actuality there is a difference. For AdSense, all you are really concerned about is finding valuable keywords to target. You really want to focus your efforts on making your content optimized enough to attract search engine traffic - in other words, you want high search rankings - but you don't really want it so good that people hang on every word your write. After all, if they're reading your content then they are not clicking on ads. That's not to say that you just CLICK HERE TO READ MORE...
Several Reasons Why Visitors Bounce
If your website has a high visitor bounce rate, you might be wondering why visitors visit your site then leave before looking at any more pages. That's what is called a bounce rate and unless you are running an AdSense site, it's not good. You won't make nearly as many sales with a high bounce rate. Why visitors leave? There are a number of reasons why, among them: Poor site design - Let's face it. Your website design is a visual treat. If visitors like it they are more likely to stick around. If it's unattractive, gaudy, or obtrusive to their eyes, they will leave. How good is your content? - If your content is sub-par you can't expect people to stick around. No one will hang around CLICK HERE TO READ MORE...
Does Google PageRank Still Matter?
One of the hottest all time search engine optimization debates online centers around the importance of Google PageRank. At one time, it was the holy grail of Internet marketing. Then link sellers started exploiting it for personal gain. A lot of marketers noticed and began to discount PageRank as a gamed system that no longer has any relevance. Google fought back by targeting link buyers and sellers, penalizing sites that engaged in this behavior. Personally, I think it was the right thing to do. Google has a right to protect the reputation of its ranking system and I respect them for doing that. Google PageRank has established some relevance again, but is it still worth it a metric? Titus Hoskins says yes. I actually like CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
