Email Marketing Can Help Your SEO Efforts

Writing by Nick Stamoulis Tweet

Is there a way for email marketing to boost your SEO? Actually, there is.

First, if you publish a periodic email newsletter, and you should, and distribute it by e-mail then publish the archives of your newsletter on your website then any links you have in that newsletter pointing back to other pages on your site will act as inbound links on those pages. That’s one way that your email newsletter can benefit your off page search engine optimization or link building efforts. It’s not the only way.

Another way to benefit with your email newsletter is the original content that you add to your site in the archives. If the articles in your newsletter are original content and you publish the newsletter on your website as archives then those back issues of your newsletter will serve as original content on your website. That’s always a big search engine optimization plus.

So now you’ve got original content and inbound links – from your email newsletter.

What other ways can you think of that you can gain SEO benefit from your email marketing efforts?