Online Video Usage Up By 25%

Writing by Nick Stamoulis on Wednesday, October 14, 2009 Comments (4)

Nielsen reports that online video viewing is up by 25% per viewer. That’s great.

This is a great opportunity for search engine marketers. You don’t even have to be a traditional Internet marketer to see this opportunity. But if you do see it and you plan to do any video marketing in the near future, you should probably spend some time studying video optimization techniques. There is more to it than simply naming your video using the right keywords.

Of course, video names and keywords are important. But you’ll also need to think about where your video is hosted, how many views you can drive to it, and the use of other optimization techniques such as meta tags, video length, topic of video, video viewer ratings, URL, and keywords within the video’s file name. These are just a few.

Understand that we are still in the primitive stages of video optimization. There will be improvements in this as search engines learn to index and rank videos and video marketers learn how to promote themselves. But if you start now then you’ll have a real head start on your competition.

Comments (4) Category: Social & Viral Marketing

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4 Comments

Comment by MasterLinker

Made Monday, 9 of November , 2009 at 11:46 am

Nick,

You hit the nail on the head: video is the next frontier for driving traffic to a website. While it’s still early in the game in terms of how search engines will index videos (initially probably very similar to images), you brought up some excellent recommendations for optimizing the video itself to increase views and conversions. It’s one thing to get somebody to view your video; it’s another to get them to take action from your video.

Good work as usual!

Comment by Nick Stamoulis

Made Monday, 9 of November , 2009 at 1:50 pm

Thanks MasterLinker for the comment and for being a loyal reader!

Comment by Lorraine Grula

Made Tuesday, 10 of November , 2009 at 5:08 pm

Video on the web, my favorite subject.

I just read the other day that by the year 2013, 90% of all info on the net is expected to be video. I would have to assume that the humongous nature of video files is responsible for part of that 90% figure (i.e. one video would “equal” 100 text files when measuring by file size alone) but in any case, online video is very common. It will be interesting to see how search engines evaluate video and how intimately any s.e. can read the details of what actually comprises the video. Voice recognition, video recognition, etc. A lot of things that go into whether a video will be successful or not with people might not matter as much to a s.e. Quality of the streaming and whether the video sputters or plays smoothly is an example of that. Interrupted streaming is online viewer’s #1 complaint. On top of that, people want to see videos that are short, sweet and to the point. Can a search engine judge that? Not really since a well done 20 minute video might keep people’s attention better than a terrible 1 minute video.
Thanks
Lorraine

Comment by Nick Stamoulis

Made Tuesday, 10 of November , 2009 at 6:17 pm

Thanks Lorraine for the additional information, this all makes total sense