I just read the other day that by the year 2013, 90% of all info on the net is expected to be video. I would have to assume that the humongous nature of video files is responsible for part of that 90% figure (i.e. one video would “equal” 100 text files when measuring by file size alone) but in any case, online video is very common. It will be interesting to see how search engines evaluate video and how intimately any s.e. can read the details of what actually comprises the video. Voice recognition, video recognition, etc. A lot of things that go into whether a video will be successful or not with people might not matter as much to a s.e. Quality of the streaming and whether the video sputters or plays smoothly is an example of that. Interrupted streaming is online viewer’s #1 complaint. On top of that, people want to see videos that are short, sweet and to the point. Can a search engine judge that? Not really since a well done 20 minute video might keep people’s attention better than a terrible 1 minute video.
Thanks
Lorraine

You hit the nail on the head: video is the next frontier for driving traffic to a website. While it’s still early in the game in terms of how search engines will index videos (initially probably very similar to images), you brought up some excellent recommendations for optimizing the video itself to increase views and conversions. It’s one thing to get somebody to view your video; it’s another to get them to take action from your video.

Good work as usual!