What Is Online Reputation Management?

Writing by Nick Stamoulis Tweet

Online reputation is more than monitoring to see who mentions your name. It’s really a combination of three things:

• Traditional marketing
• Public relations
• Search engine optimization

Where these three online disciplines intersect has come to be called reputation management. Let’s dissect what that means.

Here is a very helpful video that I found about online reputation management:

In a traditional marketing sense, reputation management involves the monitoring of your brand and the defense of it through advertising and customer relations. In other words, you are meeting the market in the public square. Your “best foot forward” is your reputation and how you manage that foot says a lot about what others will say about you or perceive you.

Public relations is the discipline of courting media to ensure that you have a positive public image. That takes some finesse since critics and reviewers could be saying some pretty negative things about you. Nevertheless, your public relations strategy is an integral part of your online reputation management.

Finally, search engine optimization – the practice of writing content so that it has an increased chance to rank well in the search engines.

Again, where these three disciplines meet is online reputation management. You can leave it to chance or pursue and aggressive strategy, but I prefer the latter.